CONTACT:
Alan Alden
Director of Retail Operations
Trig’s
110 S. 17th Avenue
Wausau, WI 54401
(715) 849-8744
alan@tasolberg.com
September 30, 2008—Trig’s and Trig’s County Market received an award for Retail Advertiser of the Year at the annual Certified Angus Beef LLC conference. The conference was held September 11-13 in Coeur D’ Alene, Idaho.
Alan Alden, Director of Retail Operations of Trig’s said, “We are honored to be acknowledged as one of the best retailers of Certified Angus Beef® (CAB) in the country. We always aim to provide the best possible quality products to our customers and CAB is no exception. Only 8% of all beef meets the high standards of the CAB name. Now that’s a quality product that we are proud to promote.”
Trig’s and Trig’s County Market received the award because of their prominent use of the CAB name in their stores and advertising. Their Autumn Roast-A-Rama promotion emphasizes the many available CAB products on the market as well as ways customers can prepare them in their own homes. Also, the store’s own local meat department celebrity, TomKat, provides product samples as he interacts with customers during their shopping experience.
The Trig’s chain of grocery stores is owned by the T.A. Solberg Company, which has stores in Rhinelander, Minocqua, Eagle River and Wausau. The company also owns Trig’s County Market in Stevens Point.