The Event Webcasting Toolkit: A Pain-Free Guide to Taking Your Conference Online

MADISON, Wis., Aug. 26 /PRNewswire-FirstCall/ — You may have pondered taking your event online in the past, but when you are deep in the planning process, the last thing you want to do is create more headaches by introducing new technology or conference partners into the mix. However, webcasting your conference can be as easy as 1-2-3 when you know in advance what questions to ask. Sonic Foundry, Inc. (NASDAQ:SOFO) , the recognized market leader for rich media webcasting and knowledge management, will host a live webinar featuring Shane Tracy, director of training and events, and Donny Neufuss, account manager, who will share their three-part approach to a worry-free webcast.

When: Live webinar Tuesday, August 26 from 1:00 p.m. – 1:30 p.m. CDT. Also available on demand.

Where: To register for this complimentary online webinar, visit:

Discussion will include:
— Part 1 — before the event: criteria for selecting a webcasting partner
and key decisions to make in advance, including staffing, technology
requirements, presenter relations and branding
— Part 2 — during the event: on-site considerations for webcasting,
including project management, vendor relations, promotion and sales
— Part 3 — after the event: leveraging your archived content, including
reporting, security and answers to common FAQs you may receive from
both your presenters and attendees

Participants will receive The Event Webcasting Toolkit, a detailed booklet that outlines everything you need to know to be dangerous when it comes to putting your conference, meeting or event online.

— brief overviews of the pros and cons of major event webcasting options
to help you decide what’s right for your event, audience and
— questions to ask your webcasting vendor about their people, process and
— templates for presenter release forms and briefs to help them record
their most polished presentation
— checklists to ensure you’ll avoid any last minute surprises

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) ( is the recognized market leader for rich media webcasting and knowledge management, providing education and training solutions and services that link an information-driven world. Based in Madison, Wisconsin, the company has received numerous awards including the 2007 Frost & Sullivan Global Market Leadership Award, Ziff Davis Media’s Baseline Magazine’s sixth fastest-growing software company with sales under $150 million and Deloitte’s Technology Fast 500. Named a Bersin & Associates 2007 Learning Leader, Sonic Foundry’s webcasting and knowledge management solutions are trusted by education institutions, Fortune 500 companies and government agencies for a variety of critical communication needs. Sonic Foundry is changing the way organizations communicate via the web and how people around the globe receive vital information needed for education, business, professional advancement and safety. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

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Source: Sonic Foundry, Inc.