Sonic Foundry Named Finalist for Streaming Media Magazine Readers’ Choice Awards

Mediasite by Sonic Foundry again nominated for Best Webcasting Platform

MADISON, Wis., Aug. 8 /PRNewswire-FirstCall/ — Sonic Foundry, Inc. (NASDAQ:SOFO) , the recognized market leader for rich media webcasting and knowledge management, today announced the company’s Mediasite platform is once again a finalist in the Best Webcasting Platform category in the second annual Streaming Media Magazine Readers’ Choice Awards.

Streaming Media Magazine established the program to honor the success of streaming technology and services companies that are fueling industry growth. This year the publication identifies 20 categories and invites readers and end users to vote at Voting is open until Monday, August 25, and winners will be announced at a reception during Streaming Media West ( in San Jose on September 23.

Last year, Sonic Foundry and Mediasite were chosen Best Webcasting Platform and Best Webcasting Appliance (, singled out among 92 companies and 120 products and services nominated by customers and industry experts.

“This year’s Readers’ Choice Awards present more than 200 different products and services from more than 150 different companies from around the world. The fact that there’s so much competition for these awards is a reflection of just how many competitive solutions are now available to consumers, enterprises and educational institutions looking for online video solutions. Regardless of who the ultimate winners are, that’s something we can all celebrate,” said Streaming Media Magazine editor Eric Schumacher-Rasmussen.

Since its introduction in 2003, Sonic Foundry’s Mediasite has set the standard as a transformational communication medium for delivering critical information and sharing knowledge. Trusted by more than 1100 customers, the patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) (NASDAQ: is the recognized market leader for rich media webcasting and knowledge management, providing education and training solutions and services that link an information-driven world. Based in Madison, Wisconsin, the company has received numerous awards including the 2007 Frost & Sullivan Global Market Leadership Award, Ziff Davis Media’s Baseline Magazine’s sixth fastest-growing software company with sales under $150 million and Deloitte’s Technology Fast 500. Named a Bersin & Associates 2007 Learning Leader, Sonic Foundry’s webcasting and knowledge management solutions are trusted by education institutions, Fortune 500 companies and government agencies for a variety of critical communication needs. Sonic Foundry is changing the way organizations communicate via the web and how people around the globe receive vital information needed for education, business, professional advancement and safety. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

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Source: Sonic Foundry, Inc.