Shell Celebrates Harley-Davidson’s 105th Anniversary

NASCAR Driver Clint Bowyer, Chopper Chicks to be Part of Celebration

HOUSTON, July 22 /PRNewswire/ — American icon Harley-Davidson plans to end the summer motorcycle season with a blowout event and Shell is gearing up for the celebration. As the exclusive fuel sponsor of the Harley-Davidson(R) 105th Anniversary Celebration, Shell will mark the occasion with an exciting lineup of events taking place in Milwaukee throughout the four-day event — August 28-31.

To kick off the festivities, one of NASCAR’s top drivers, Clint Bowyer — a Harley(R) owner and driver of the No. 07 Jack-Daniels car Chevrolet in the Sprint Series — will be at the Shell Racing Experience at Veteran’s Park on Thursday, August 28 from 11:00 a.m. to 1:00 p.m. to greet fans and swap motorcycle stories. In addition to meeting Bowyer, event goers will have the opportunity to test their driving skills with the No. 07 and No. 29 NASCAR show cars and racing simulators and get a first hand feel of what it’s like to be in the pits with the Shell Tire Change Challenge.

On Friday, August 29, Shell will host an all-women’s charity custom bike build at the House of Harley, Milwaukee’s largest Harley dealership. The Chopper Chick Crew, led by Athena Ransom, will transform an array of hundreds of bike parts into a fully functioning motorcycle within a matter of hours. These women are some of the best in their field and have been featured on NBC’s Today Show, the Discovery Channel’s Biker Build-Off and SPEED TV’s American Thunder in addition to publications such as Easy Riders, American Iron, and Ironworks.

“Anytime we do a live bike build, it’s a huge draw,” said Ransom. “People are fascinated by the intricacies of what goes into making a motorcycle, and will stop by several times during the day to see the evolution of the bike.” Since the majority of motorcycles are made to run on premium grade gasoline, Shell Gift Cards will be randomly distributed throughout the event to give attendees the opportunity to try Shell V-Power premium gasoline for themselves.

Throughout the bike build, the “Garage-Girls” motorcycle experts will conduct free seminars to educate audience members about the importance of proper motorcycle care and demonstrate how to perform personal bike maintenance. The “fully-built bike” will be donated to the RAACE Foundation, an organization dedicated to fighting child sexual abuse by raising public awareness of the epidemic.

The all-women’s charity custom bike build and Bowyer’s appearances are just a taste of what Shell has in store for Harley fans at the 105th Anniversary Celebration and related events. Attendees can also:

— Get the chance to try Shell V-Power premium grade gasoline for free with a Limited Edition Harley-Davidson/Shell Gift Card that will be distributed at select times and locations by roving Shell representatives.

— Be one of the first to demo the 2009 Harley-Davidson(R) models, all fueled by Shell V-Power, a high-quality premium gasoline. Participants will also receive a free Shell Gift Card during registration at this State Fair Park event.

— Earn Shell Gift Cards and branded merchandise by bringing sales receipts for Shell V-Power premium gasoline purchases to the Shell Racing Experience at Veteran’s Park.

— Discover how Shell is meeting the energy challenges today and tomorrow at — where else? — Discovery World.

Additionally, motorcyclists participating in the Ride Home can plan ahead by using the Harley-Davidson(R) Ride Planner 2.0, which was launched earlier this year at It is a Web-based application that not only enables motorists to map out any route in the U.S., but also provides the added convenience of identifying all Shell-branded sites along each potential route, making fill-ups a cinch.

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE:RDS.B) ]. For more information, please visit

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