RDA Sells Home Party Plan Unit

PLEASANTVILLE, N.Y., July 25 /PRNewswire/ — The Reader’s Digest Association, Inc., has sold the stock of Taste of Home Entertaining, Inc. (TOHE), to a group of private investors led by Eric W. Schrier, former President and CEO of RDA and currently an RDA director, it was announced today.

Bill Shaw, TOHE’s President and Founder, is also an investor and will retain his operating role. TOHE will change its name and relinquish the Taste of Home brand name by year end. TOHE, based in Brookfield, Wisconsin, is a party plan business focused on entertaining products sold by thousands of independent consultants who host sales events in homes all across America.

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Source: The Reader?s Digest Association, Inc.