Preview the New Iron Horse Hotel During Harley-Davidson 105th Anniversary Celebration

Guests in Town for Harley 105th Anniversary Have Chance to See Milwaukee’s
Newest Boutique Hotel

WHAT: The Iron Horse Hotel Exclusive Preview Event

The industry’s first modern luxury boutique hotel geared toward
business travelers and the growing segment of motorcycle
enthusiasts will open September 15, 2008.

Locals and guests in Milwaukee for the Harley-Davidson 105th
Anniversary celebration are invited to an exclusive preview of The
Iron Horse Hotel. Guided tours will be provided.

Guests can also enjoy beer from Milwaukee’s own Lakefront Brewery,
margaritas and favorites off the grill as they relax and hang out
on The Yard — the hotel’s brand new patio overlooking downtown and
the new Harley-Davidson Museum.

WHEN: Thursday, August 28 – Saturday, August 30
Tours: 9 a.m. to 7 p.m.
Food & Beverages: 11 a.m. to 1 a.m.

WHERE: The Iron Horse Hotel
500 W. Florida Street
Milwaukee, WI 53202

WHO: Located in downtown Milwaukee, just steps from the Midwest Airlines
Convention Center and the new Harley-Davidson Museum, The Iron
Horse Hotel will offer a blend of upscale business services and,
unlike any other premium hotel in the country, special amenities
for riders such as secured covered motorcycle parking, rag bins, an
on-site bike wash, packed saddle bag lunches, road trip maps and
in-room storage areas for boots, helmets and heavy riding leathers.

Architecturally, The Iron Horse Hotel will be an incomparable
property with interiors that capture the American Industrial era.
The six-story building’s distinct features of post and beam
construction, exposed brick walls and iron details are being
preserved and enhanced by soft finishes and a warm color palette.
As a result, the 100-year-old warehouse will be transformed into a
modern 102-room hotel relevant for today’s savvy business traveler,
bike enthusiasts and discriminating leisure traveler.