Fan-Friendly Site Upgrades Include Expanded Online Ticket Purchase Options


MILWAUKEE, Wis. (January 29, 2008) – The Milwaukee Mile, the oldest active motor speedway in the world, announced today the launch of a newly designed website at  


The new site is easier to navigate for the user, with more vibrant photos and images reflective of the diverse national championship auto racing held at America’s Legendary Oval.


With the historic speedway’s expanded menu of ticket packaging options for 2008 including the $99 NASCAR Track Pack and the recently announced CLUB 4 all-you-can-eat section, race fans will be able to consider their options 24/7 in a fan-friendly layout, with a consistent look for each of the events held at The Mile.

Event schedules, updates and stories will continually be added to increase awareness and interest in The Milwaukee Mile’s 2008 racing season, which starts in earnest with the ABC Supply / A.J. Foyt 225 IndyCar Series weekend May 31 – June 1.


“We’re really pleased with a noticeable upgrade in our website, which we hope will be a destination for our loyal fans to receive pertinent information, exciting offers, and information on the world-class drivers and teams that will be competing at The Milwaukee Mile,” commented the speedway’s chairman Craig Stoehr. 


“We also embrace our 105 years of rich auto racing history, and will continue to enhance our heritage through our new website through captivating photos and stories for fans of all ages to re-live and enjoy,” Stoehr said.


The website was redesigned by Waukesha, Wisconsin-based Web 180, LLC, an emerging multimedia company that provides innovative website consultation, website design services, content management services, Search Engine Optimization services and website applications at fair rates while providing unwavering, relentless support. With clients ranging from auto dealers and motorsports to broadcast entities, Web 180 is comfortable developing websites, and related services, to any industry.  For more details, visit





The Milwaukee Mile is the world’s oldest active motor speedway, dating back to 1903.  America’s Legendary Oval offers world-class auto racing featuring the stars of the Indianapolis 500 in the IndyCar Series June 1, plus the talented teams competing in the NASCAR Nationwide Series and NASCAR Craftsman Truck Series June 20 & 21.  In addition, The Mile plays host to a diverse cross-section of short track series and racers including NASCAR champion Matt Kenseth on the speedway’s traditional Governor’s Cup weekend August 22-24.  The annual “Drive The Mile” event which allows fans to drive their personal vehicles around the track with proceeds benefiting charity is scheduled for May 4.  For the latest on activities at The Milwaukee Mile, visit the speedway’s website,