Ultimate Light Beer Offering Free Miller Lite To Members of Championship Teams
MILWAUKEE, May 29 /PRNewswire/ — With the heroes of the hardwood fighting to play in pro basketball’s ultimate series and hockey’s top teams vying for a shot at one of the oldest trophies in all of sports, Miller Lite today announced it will award members of pro sports’ championship teams with something more than a just a trophy: All players and coaches who are a part of a 2008-2009 major professional sports championship season will be eligible to receive the ultimate prize — free Miller Lite for a year, where legal.
If there’s a brand that understands what it takes to be a champion, it’s Miller Lite. Thirty-five years ago, Miller Brewing Company successfully introduced a revolutionary new product named Miller Lite, a beer with the perfect combination of great taste and refreshment. Today, Miller Lite is the only light beer to win four World Beer Cup(R) gold awards* and has established itself as the ultimate light beer.
“We want to recognize those who have also achieved that ‘ultimate’ status as the best at what they do,” said Antonio Maldonado, Miller Lite marketing vice president. “A lot goes into becoming a winner and we’re looking forward to rewarding these champions with the ultimate light beer.”
Miller Lite will be available to all legal-drinking-age players and coaches who win pro basketball, pro hockey, pro baseball or pro football championships in the 2008-2009 season. Any eligible members of the teams can send an email to champions@mbco.com and they will be contacted to coordinate their prize.**
* Miller Lite won the gold award in the World Beer Cup American-style
Light Lager category in 2006, 2002, 1998 and 1996.** Free Miller for a year is equivalent to three cases per month.
champions@mbco.com.
Depending on the legalities in the states where winners reside, the
prize may be in the form of an American Express gift card to be used
towards the purchase of Miller Lite. Official rules and eligibility
details available upon request toAbout Miller
As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew “confoundedly good beers” with “uncompromising quality.” Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of U.S. beer sales. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that established the American light beer category in 1975. Miller’s latest innovation is Miller Chill, a chelada-style beer brewed with lime and salt to provide a unique twist on refreshment. The company also brews Miller Genuine Draft, Miller High Life, Foster’s, Milwaukee’s Best Light, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Tyskie and offers the Sparks line of caffeinated alcohol beverages, as well as regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Miller is a wholly owned subsidiary of SABMiller plc, one of the world’s leading brewers with a global footprint spread across six continents. For more information, visit http://www.millerbrewing.com/.
First Call Analyst:
FCMN Contact:
Source: Miller Brewing Company
CONTACT: Scott Bussen of Miller Brewing Company, +1-414-931-3848,
bussen.scott@mbco.com; or Brian Flad of Dig Communications, +1-312-577-1772,
bflad@digcommunications.com, for Miller Brewing Company
Web site: http://www.millerbrewing.com/
