MILWAUKEE, March 26 /PRNewswire/ — Miller Brewing Company announced today that it has renewed its contract with Ft. Lauderdale-based TEAM Enterprises, naming them agency of record for on-premise executional manpower.
“Choosing TEAM Enterprises to execute our brand programming was a great decision. Through strong activation within the on-premise environment TEAM Enterprises provides the expertise required to make those consumer connections impactful, meaningful, and lasting,” said Tim Carter, senior promotions manager, Miller Brewing Company. “TEAM has a history of developing and executing programming that is targeted for the appropriate consumer, as they understand that this cannot be a ‘one size fits all clients’ proposition.”
As Miller’s on-premise execution partner, TEAM Enterprises is responsible for executing and reviewing programming that builds on Miller’s strategy of delivering the ultimate light beer experience.
“TEAM Enterprises is excited in strengthening and continuing our long-time partnership with Miller Brewing Company. This multi-year deal allows us to maintain our commitment to bringing the Miller Experience to life at special events, key accounts and wherever Miller Brewing Company’s portfolio of products are sold,” said TEAM President Daniel K. Gregory. “We are honored to be a preferred supplier for such premium products.”
Based on 18 years of beer and spirits programming nationwide, TEAM has built strong relationships within the on-premise industry and has continued to help grow brands while providing value to retailers. TEAM’s client list has included: Bacardi, Dodge, SoBe, Boar’s Head Brand, Dunkin’ Donuts and Comcast Cable.
As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew ‘confoundedly good beers’ with ‘uncompromising quality.’ Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18% of the U.S. beer market. Miller’s flagship brand, Miller Lite, is the great tasting, less filling beer that defined the American light beer category in 1975. The company also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process Miller introduced in 1985. Miller’s oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro and Pilsner Urquell, and brews regional craft beers Leinenkugel’s and Henry Weinhard’s. The company also markets and sells Foster’s in the U.S. Near-premium beers include Milwaukee’s Best Light, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller is a wholly owned subsidiary of SABMiller plc, the world’s second largest brewer. For more information, visit http://www.millerbrewing.com/.