Scrubbing Bubbles(R) Toilet Gel Survey Reveals that Scouring & Scrubbing Are Not the Only Ways to Keep a Clean Home
RACINE, Wis., July 14 /PRNewswire/ — The desire for a healthy home or being prepared for unexpected summer guests inspire some to clean around the clock. Learning how to keep the home clean in between regular cleanings could make the process much easier and actually less time-consuming, which may be why 90 percent of women are interested in knowing the different ways to do so, according to the Scrubbing Bubbles Toilet Cleaning Gel Survey.(1)
“Along with the kitchen and main rooms, I always make sure the bathroom is looking and smelling fresh and clean in between regular cleanings,” said Hannah Keeley, founder of the Web site, TotalMom.com, a complete resource for the mom who is trying to do it all and stay sane in the process. “It takes the stress out of unexpected drop-ins and makes everyday life more pleasant.”
That’s why Keeley recommends the new, revolutionary Scrubbing Bubbles(R) Toilet Cleaning Gel. Keeping your toilet bowl fresh and clean all the time once involved inserting and removing germ covered clip-on cleaners with your hands. Now, Scrubbing Bubbles(R) Toilet Cleaning Gel is quick, easy to use and more hygienic. It dissolves in your toilet bowl up to seven days later and you never have to touch it to replace it.
The Answer to Keeping It Fresh and Clean In Between
Keeley says that keeping the home fresh and clean in between regular cleanings doesn’t have to be a hassle or time-consuming and may even shave some time off regular cleanings. Simple tips include:
— Spread a fresh scent. Light scented candles or place dryer sheets
inside garment drawers so the home smells fresh.
— Convenience cleaning. Put cleaning supplies in each room, so if there
is a mess you can easily grab the right tool for the job.
— Prevent the mess. Leave shoes at the door so dirt doesn’t drag in.
— Avoid the toilet yuck factor. Hold onto the “just cleaned” look of your
toilet using the new Scrubbing Bubbles(R) Toilet Cleaning Gel. It keeps
the toilet smelling fresh and sparkling in between regular cleanings.
— Pick up as you go. As you move from room to room, take a laundry basket
and collect the items that need to go to their proper place, like mail,
books, clothes, etc.
— Spot clean. Remove fingerprint marks and smudges as you notice them so
that you avoid a fingerprint masterpiece on your glass table.
All-Star Cleaning Habits
The Scrubbing Bubbles(R) Toilet Cleaning Gel Survey asked women how and why they keep their homes looking freshly cleaned:
— Dream clean. The toilet is the No. 1 place women most wish looked clean
in between regular cleanings (19%).
— Cleaning Battle. Among the reasons to dislike toilet cleaning, the fact
that the toilet gets dirty again too quickly (46 percent) tops the
list.
— One reason or another. Nearly all women (98 percent) want their home to
look clean in between regular cleanings. 69 percent of women say they
want their homes to look clean so that regular cleanings are not as
time-consuming, while 66 percent want things kept clean in case
unexpected guests drop by. Another 63 percent say it makes them more
productive overall.
— Cleaning fever. Whether it’s quirky habits like alphabetizing books or
movies on the shelf (21 percent) or labeling food in the pantry (10
percent) individual cleaning habits help present a spotless, fresh-
looking home.
— The vanishing act. Like Keeley, 73 percent of women keep their homes
looking clean in between regular cleanings by picking up as they go,
while another 39 percent hide clutter in unseen places like under the
bed or in closets.
The Scrubbing Bubbles(R) Toilet Cleaning Gel makes keeping the toilet bowl clean in between regular cleanings nearly effortless and totally mess-free. Each time the toilet is flushed, a small amount of gel circulates around the toilet bowl, quickly coating the surface to clean it and releasing a fresh scent. One gel tube contains six gel disks that each last up to seven days. Scrubbing Bubbles(R) Toilet Cleaning Gel is available in two scents, Citrus Action and Fresh Clean Scent, in the home cleaning sections of food and mass- merchandise stores such as Target, Wal-Mart and others for the manufacturer suggested retail price of $4.19.
More information about this and other innovative Scrubbing Bubbles(R) products can be found at http://www.scrubbingbubbles.com/.
SC Johnson is a family-owned and -managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE(R), GLADE(R), OFF! (R), PLEDGE(R), RAID(R), SCRUBBING BUBBLES(R), SHOUT(R), WINDEX(R) and ZIPLOC(R) in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN(R), BAYGON(R), BRISE(R), ECHO(R), KABIKILLER(R), KLEAR(R), and MR. MUSCLE(R). The 122-year old company, with over $7.5 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. http://www.scjohnson.com/
(1) The SC Johnson Scrubbing Bubbles(R) Toilet Cleaning(TM) Survey was conducted online by Harris Interactive between May 20 and 22, 2008 among 1,066 U.S. adult women ages 18 and over. Because the sample is based on those who agreed to be invited to participate in the Harris Interactive online research panel, no estimates of theoretical sampling error can be calculated. A full methodology can be obtained by contacting Jenny Taylor or Apryl Ehmann.
CONTACT
Jenny Taylor
262-260-4402
jataylor@scj.com
Apryl Ehmann
312-233-1232
apryl.ehmann@edelman.com
WEB ADDRESS
http://www.scjohnson.com/
http://www.cleanhomejournal.com/
http://www.scrubbingbubbles.com/
First Call Analyst:
FCMN Contact:
Source: SC Johnson
