First Business: To release annual survey report on northeast Wisconsin economic performance

For more information contact:

Jodie Johnson

Assistant Vice President – Marketing

First Business Financial Services, Inc.

Phone 920-734-1800

jjohnson@firstbusiness.com

Media Invited to Dec. 18 Survey Results Rollout

APPLETON, WI – December 11, 2008 – The first annual First Business Economic Survey results will be unveiled at the First Business Economic Forum, December 18, from 4pm to 6pm at Butte Des Mortes Country Club. The First Business Economic Survey of Northeast Wisconsin surveyed over 700 business owners on economic indicators critical for decisions in today’s competitive environment. The corresponding First Business Economic Forum will include a brief presentation of the survey results with a panel discussion to follow.

The event will focus on the unique economic environment in Northeast Wisconsin and enable informed business decisions for the coming year. Dr. E. Alan Hartman, Dean; College of Business at the University of Wisconsin – Oshkosh, will present the findings and discuss implications of the 2008 survey. He will identify trends based on what local business owners reported as actual and forecasted: sales revenue, production/operating costs, capital expenditures, profitability, staffing, and wages. He will also cover operating capacity, performance compared to expectations, and business projections.

Margaret LeBrun, Executive Editor; Insight Publications will moderate the panel discussion. Panelists include: John Bykowski, President/CEO of Secura; John Pfefferle, Principal/Owner of Grubb & Ellis | Pfefferle; Mary Wettstein, Vice President – Fox Valley of QTI Professional Staffing, Inc.; and Corey Chambas, President & CEO of First Business Financial Services.

The survey is sponsored by First Business, A.C. Nielsen Center for Marketing Research, University of Wisconsin – Oshkosh, and Insight Publications, and is open to members of the press and by invitation only to the local business community. For more information, please visit http://www.firstbusiness.com/economy.

About First Business Bank – Northeast

First Business Bank – Northeast is headquartered at 3913 W. Prospect Avenue in Appleton. In addition to offering commercial loan products, First Business Bank – Northeast offers a full line of deposit, investment, and equipment finance products through its affiliates First Business Bank – Madison and First Business Trust & Investments, including remote deposit, treasury management products, Internet banking, retirement plans, investment management services, trust services, asset-based lending, and equipment finance and leasing. For additional information, visit http://www.firstbusiness.com/northeast or call 920-734-1800.

About First Business Financial Services, Inc.

First Business Financial Services (NASDAQ:FBIZ) is a Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. Its companies include: First Business Bank – Madison; First Business Bank – Milwaukee; First Business Bank – Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit http://www.firstbusiness.com or call 608-238-8008.