Desires Hotels: The Iron Horse Hotel’s ‘Rev it Up’ Rate Jump Starts Milwaukee’s Newest Hotel

Special Intro Rate Good through October

MILWAUKEE — The industry’s first modern boutique hotel geared toward business travelers and motorcycle enthusiasts alike is offering a special “Rev It Up” rate. Guests can test drive Milwaukee’s first true boutique hotel at a special introductory rate from October 1 through October 31, 2008.

Each guest room in The Iron Horse Hotel has luxurious bedding and linens, custom furnishings with a generously scaled desk and a lavishly stocked Perlick beverage refrigerator with 750ml wine bottles. Rooms are equipped with a 42″ LG(R) LCD flat screen TV with on-demand movies, wireless and hard-wired Internet and feature remarkable artwork and decor.

The Iron Horse Hotel is offering its Custom Deluxe rooms, which are suite size by industry standards at 450 square feet, for $179 per night. These rooms offer a generously scaled desk, large bar, comfy lounge seating and a huge well-lit bathroom complete with Kohler fixtures.

Premium Lofts, with towering 12-foot, all-wood ceilings, exposed brick walls and beams, and stunning eyebrow windows overlooking the city, are available for guests to preview for $199 per night.

The Iron Horse Hotel’s luxurious 6th floor Corner Alcove suites feature all the style and furnishings of a cool downtown condo. King beds, a sexy fluted shower and a relaxing seating area with sofa, lounge chair and in-room dining area, make for a truly incredible experience. Guests are invited to take advantage of these large, unbelievable spaces for $219 per night.

After this special introductory rate, rooms at The Iron Horse Hotel will range from $179-$399. The number of rooms available is limited and pricing for all levels is based on availability. For more information, please visit http://www.theironhorsehotel.com/ or call 1.888.543.IRON.

Be among the first to stay at this incredible addition to the Midwest while we get the gears grinding and “rev up” this unique hotel.

Opening fall 2008, The Iron Horse Hotel(TM) transforms an Industrial era 100-year old warehouse into a modern luxury boutique hotel. Located in downtown Milwaukee, just blocks from the Midwest Airlines Convention Center and steps from the new Harley-Davidson Museum, The Iron Horse Hotel is the first in the industry to appeal to both sophisticated business travelers and the growing segment of motorcycle enthusiasts. The 102-room hotel-which includes two 1,000-square foot, two bedroom suites-offers complimentary wireless Internet, complete connectivity panels with iPod docking stations, 42″ LG LCD flat-screen televisions, luxury linens, a fitness center and spa treatment rooms. Dining options include 24-hour room service, a full-service restaurant offering indoor and outdoor terrace dining and lobby lounge service. For the business traveler, The Iron Horse Hotel boasts on-demand business services as well as a 24-hour walk-up business kiosk; meeting, banquet and catering facilities; and valet parking. For the motorcycle enthusiast, The Iron Horse Hotel offers secured covered motorcycle parking, rag bins, an on-site bike wash, packed saddle bag lunches, road trip maps and in-room storage areas for boots, helmets and heavy riding leathers.

The Iron Horse Hotel is managed by Desires Hotels, a Miami-based hotel management company which provides a wide range of services to both institutional and individual owners of independently branded modern boutique hotels in the United States and Caribbean. The Desires portfolio currently includes the award-winning 93-room Sagamore Hotel and the 87-room condo hotel The Strand Ocean Drive in Miami Beach, FL, the award-winning 76-room San Juan Water & Beach Club Hotel in San Juan, Puerto Rico, the 110-room Glenn Hotel in Atlanta, GA and the 229-room Hotel Mela in New York City, NY. For more information about Desires Hotels, call (305) 577-8484 or visit http://www.desireshotels.com/corporate.

Contact:

Brigette Breitenbach, Company B, 414.750.7298; [email protected]

Annie Neyman, Zapwater Communications, 312.943.0333; [email protected]