Contemporary Crowne Plaza Milwaukee-Wauwatosa Opens in Milwaukee County Research Park

‘Innovation’ Restaurant Also Debuts as Hot New Milwaukee Dining Spot

WAUWATOSA, Wis., March 17 /PRNewswire/ — The innovative and contemporary Crowne Plaza(R) Milwaukee-Wauwatosa has debuted at 10499 West Innovation Drive in Wauwatosa. The 198-room, 100% smoke-free hotel is located in the heart of the Milwaukee County Research Park, and within walking distance of the new GE Healthcare facility. Two important elements of the project include the region’s newest full-service Conference Center and meeting and special events facility — with 7,900 square feet of flexible meeting space showcasing the best in audiovisual technology and aesthetic comfort — and “Innovation,” the trendy new upscale restaurant and lounge.

Crowne Plaza Milwaukee-Wauwatosa is owned by New Berlin, WI-based KL Hotel, LLC and managed by Lane Hospitality of Northbrook, IL, which also owns and operates the Holiday Inn Express Hotel & Suites in Kenosha/Pleasant Prairie, WI (under a license agreement with a company in the InterContinental Hotels Group (G1).

“This exciting upscale hotel, conference center and restaurant are important additions to the area and testament to our pride in becoming part of this vibrant and growing community,” said Bill DeForrest, President and CEO of Lane Hospitality. “We enthusiastically look forward to providing an outstanding guest experience, and to the many new business opportunities that this innovative complex will bring to Wauwatosa.”

According to Scott Walker, Milwaukee County Executive, “It’s exciting to see the completion of an upscale hotel in the heart of our Milwaukee County Research Park. The Crowne Plaza adds a critical element to the Research Park’s continuing development.”

Highlights of the eight-story complex include: a soaring two-story lobby; beautifully appointed guestrooms and suites featuring the Crowne Plaza Sleep Advantage(R) with plush linens and sleep amenities, interactive flat screen TV with premium channels and laptop plug-in, ergonomic chair and mobile workstation, task lighting, two-line telephone with speakerphone and voicemail, complimentary WiFi and wired high-speed Internet access, coffee maker, and newspaper delivered each weekday morning; 24-hour Business Center; state-of-the-art Fitness Center with the latest cardio equipment; new indoor swimming pool and whirlpool, and two unique Executive Floors with upgraded amenities especially for the corporate executive.

As the first new prototype to open for InterContinental Hotels Group’s Crowne Plaza brand, the Crowne Plaza Milwaukee-Wauwatosa is designed to support its “The Place to Meet” positioning and serves as a model for its future new-build hotels. The prototype provides the amenities important to business and leisure travelers and replicates many of the residential design features found in today’s modern homes. The property boasts outstanding accommodations, dining, conference and catering facilities, and commitment to exceptional guest service.

The hotel also offers valet laundry service, an ATM and Sundry Shop, complimentary shuttle service within a five-mile radius, room service and complimentary parking.

The Crowne Plaza Milwaukee-Wauwatosa has instituted programs that save water, energy and reduce solid waste while offering the best non-intrusive, high quality, eco-friendly products and services to guests. The hotel has also implemented a variety of best practices with regard to linen reuse, water conservation, and energy efficiencies, including the use of sustainable products in its design.

For hotel information and reservations, call 1-877-2-CROWNE (877-227-6963) toll-free or the hotel directly at 1-414-475-9500, or book online at Crowne Plaza Milwaukee-Wauwatosa participates in The Priority Club Rewards(R) program where members can earn points towards free nights, miles and more.

The Place to Meet

Crowne Plaza Milwaukee-Wauwatosa — The Place to Meet(TM) — is the upscale hotel choice for small- to mid-sized corporate and leisure meetings and events, and the area’s newest full-service Conference Center. With the latest in stylish and flexible meetings facilities and complete banquet and catering services, it features the 5,000-square-foot Grand Crowne Ballroom, Grande Salon pre-function area, and seven meeting rooms. Movable partitions/walls create a variety of space and there is natural lighting in all rooms as well as multi-zone, controllable lighting. There is also the latest in audiovisual technology, along with ergonomic chairs, and WiFi access throughout.

Crowne Plaza Milwaukee-Wauwatosa provides personalized service with one point-of-contact. Special event packages are available. For information or to schedule a meeting or event, contact Lori A. Fuhrmann, Director of Sales & Marketing, at 414-475-9500 or [email protected].

Innovation – Gather, Dine & Celebrate

As the area’s hottest new dining experience, Innovation’ invites guest to Gather, Dine & Celebrate for an altogether contemporary but classic American experience. Features include: a festive and energized lounge with an exciting line-up of signature Flight Clubs; flavorful cuisine and inventive menu items; an extensive wine list; sleek, casually upscale atmosphere, and warm, attentive service. The sleek and refined decor boasts dark copper and gold metallics, plush seating, sculptural fixtures and subtle Kinetics lighting. In the Open Kitchen, Executive Chef Jason Woida cooks up a unique blend of contemporary concepts, local flavors and stylish presentations infused with local fresh Wisconsin produce and meats.

An innovative Sunday Brunch and creative catering for outstanding special events are being featured, and outdoor seasonal seating is also available. For reservations and information, call 414-475-7088 or visit

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Source: Lane Hospitality