Author Avoids Travel Cost and Hassle Using Mediasite to Webcast Virtual Book Tour

Colleen Gleason to unveil her latest release via webcast to a global audience

MADISON, Wis., Aug. 5 /PRNewswire-FirstCall/ — In the first-ever virtual book release using Mediasite by Sonic Foundry, Inc. (NASDAQ:SOFO) , the recognized market leader for rich media webcasting and knowledge management, author Colleen Gleason will connect simultaneously with fans across the globe today as she unveils When Twilight Burns, the highly-anticipated fourth book in The Gardella Vampire Chronicles.

The live webcast is scheduled for Tuesday, August 5 at 8:30 p.m. Eastern at It will also be available on demand for one month following the webcast.

“Using Mediasite I can be available to fans worldwide without all the travel and costs associated with a traditional book tour. This time they won’t even have to leave their homes, and it’s free for them and little cost to me,” said Gleason, who expects fans to tune in from several locations in the U.S. as well as Hong Kong, Scotland, Ireland and Italy. “Mediasite offers total flexibility, is within my budget and has the features and capability I wanted.”

One of those features is the ability for the web audience to ask real-time questions. “Mediasite is a platform for me to interact with my fans in a unique way. It is an opportunity for them to talk to me directly — something they might not have the opportunity to do at a general book signing,” said Gleason. “They’ll have a chance to ask me questions, see my visible reaction to certain questions and read my thoughts when they try to nail me down on details I won’t divulge. They’ll see what I’m like as a person, rather than just a picture on a website.”

Viewers will be able to interact with Gleason as she reads an excerpt from her latest installment and talks about how she researches her books, which are set in 18th century England. The storyline — part Buffy the Vampire Slayer, part Pride and Prejudice — follows a woman balancing life as a Regency-era debutante with one as the descendent of a line of vampire hunters. Since the third book, The Bleeding Dusk, ended on a cliffhanger, fans are anxiously awaiting this release.

Gleason sees the virtual book release as an emerging trend as authors boost their web presence with blogs and live chats. She plans to use the webcast to strengthen her already robust fan base.

“The thing I like best about Colleen is that she’s always on the cutting edge of romance promotion and the virtual book release with Mediasite is yet another stroke of genius,” said Kati Dancy, who will be tuning in to the webcast from her home in Washington DC. “It allows us, the fans, to hear Colleen talk more about this exciting series and gives us a chance to interact with her and ask any burning questions we might have. It’s an opportunity I wouldn’t otherwise have.”

For more information please visit the author’s website at

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) (NASDAQ: is the recognized market leader for rich media webcasting and knowledge management, providing education and training solutions and services that link an information-driven world. Based in Madison, Wisconsin, the company has received numerous awards including the 2007 Frost & Sullivan Global Market Leadership Award, Ziff Davis Media’s Baseline Magazine’s sixth fastest-growing software company with sales under $150 million and Deloitte’s Technology Fast 500. Named a Bersin & Associates 2007 Learning Leader, Sonic Foundry’s webcasting and knowledge management solutions are trusted by education institutions, Fortune 500 companies and government agencies for a variety of critical communication needs. Sonic Foundry is changing the way organizations communicate via the web and how people around the globe receive vital information needed for education, business, professional advancement and safety. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

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Source: Sonic Foundry, Inc.