– Packers Star to Help Airline Touch Down With Low Fares –
ORLANDO, Fla., Aug. 6 /PRNewswire-FirstCall/ — AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE:AAI) , has signed another star for its sports advertising campaign in Milwaukee with the announcement that Green Bay Packers wide receiver Donald Driver has joined AirTran Airways’ roster of promotional endorsers. Driver will be featured in radio spots and state-of-the art high-impact billboards across the Milwaukee area.
“We are thrilled to welcome Donald Driver to the AirTran Airways team and we view this relationship as a big time score for our company,” said Tad Hutcheson, vice president of marketing and sales at AirTran Airways. “AirTran Airways plans to continue scoring here in Milwaukee by offering our passengers low fares, great service and unique amenities.”
Driver is the newest addition to an all-star roster of sports figures partnering with AirTran Airways. Originally from Houston, Texas, Driver was a seventh-round selection out of Alcorn State University in the 1999 draft. In his NFL career, all spent with the Packers, he has racked up impressive stats with 503 receptions for 6,977 yards and 38 touchdowns, plus 31 rushes for 200 yards and one touchdown.
Driver has made more than 430 community-related appearances during his NFL career and he received a JB Award, named for CBS’ NFL host James Brown, for community service in 2007. In addition, he was named the Packers’ “2002 Walter Payton NFL Man of the Year” in recognition of his extensive work in the community.
Driver joins other athletes on AirTran Airways’ roster of endorsers, which includes Baltimore Ravens tight end Todd Heap and Indianapolis Colts quarterback Peyton Manning, among others.
AirTran Airways, a subsidiary of AirTran Holdings, Inc., a Fortune 1000 company, ranked number one in the 2008 Airline Quality Rating study. The airline offers more than 700 affordable, daily flights to 57 U.S. destinations, employs 8,900 friendly Crew Members and operates America’s youngest all-Boeing fleet. AirTran Airways also provides XM Satellite Radio and Business Class seating on every flight. For more information and free online booking, visit http://www.airtran.com/.
Media Contact: AirTran Airways
First Call Analyst:
FCMN Contact: Cynthia.email@example.com
Source: AirTran Airways
CONTACT: Tad Hutcheson, Judy Graham-Weaver, Cynthia Tinsley-Douglas, or
Quinnie Jenkins, all of AirTran Airways, +1-678-254-7442
Web site: http://www.airtran.com/