Adelman Travel and Creative Group Form Mutual Referral Partnership

MILWAUKEE, April 24 /PRNewswire/ — Adelman Travel Group, a leader in corporate travel management and Creative Group Inc., a front-runner in meeting planning and incentive travel programs, announced today a strategic partnership to collaborate in the corporate travel marketplace.

In the newly formed alliance, Creative Group will recommend Adelman Travel’s services to clients requiring corporate travel management, domestic and global. The new partnership will also connect Creative Group’s powerhouse of meeting planners and incentive experts directly to Adelman Travel’s corporate clients. While both companies originally offered all services including corporate travel management, incentives and meeting planning, the new partnership will allow each company to focus on core business strengths. Both companies have agreed to remain independent entities.

“Creative Group’s expertise is a great addition to our portfolio of solutions for our corporate clients and travelers,” said Craig Adelman, president and CEO, Adelman Travel Group. “The partnership is a clear showcase of shared business philosophies in providing top customer service and skill in specialized, highly-competitive fields,” said Adelman.

“We are pleased to work with Adelman Travel Group. The company has a high reputation and has demonstrated innovative corporate travel management,” said Brad Langley, president and COO, Creative Group Inc. “We’re excited about this new collaboration, as it will allow us to ‘expand the capabilities’ of our clients by partnering with a service-minded specialist. Both businesses can operate more effectively in each respective market, on a global scale,” said Langley.

Both Creative Group and Adelman Travel are privately held and based in the Midwest. Creative Group is among the top 10 meeting companies nationwide. Adelman Travel is named 6th largest travel management firm in the nation by Business Travel News. Together, both companies bring several decades of experience to the corporate travel marketplace.

About Adelman Travel Group:

Adelman Travel is a unique provider of travel management for corporations with both national and global requirements. Adelman Travel is a shareholder in RADIUS(sm), a global travel company with over $17 billion in sales in over 80+ countries and 4,600 locations worldwide. It has five regional travel solution centers: Hartford and Ansonia, Conn., Milwaukee, Wisc., Fort Worth, Texas and Irvine, Calif. The company offers dedicated affiliate offices in Asia, Canada and Europe and operates more than 40 full-service, on-site travel centers for corporations throughout the United States and worldwide.

Adelman Travel was founded in 1985 and is headquartered in Milwaukee, Wisconsin. For more information about the company, visit or call 800-248-5562 x8322.

About Creative Group:

Creative Group was founded in 1970, is privately held and employs more than 130 professionals in its Appleton, Wis., and Chicago area offices. The company serves Fortune 500 companies as well as smaller, regional companies in a broad range of industries. On average, Creative Group operates more than 500 programs a year and moves more than 55,000 travelers to domestic and international destinations. The company has received numerous awards including over 14 ADDY awards and “Most Innovative People Programs” award. Creative Group uses Sabre(R) and utilizes its proprietary web-based reservation system, CreativeEDGE. For more information about Creative Group, visit or call 800-236-2800.

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Source: Adelman Travel Group