Introduces MEDIAMaster(tm) Series with Specially Priced All-in-One Package

Milwaukee, WI, June 16, 2008 . . . Aiming to meet the needs of a ever-growing segment
of the burgeoning electronic billboard market, Adaptive Micro Systems LLC has created a
groundbreaking digital billboard package that bundles a 12′ X 24′ MEDIAMaster(tm)
electronic display with a selection of accessories for $99,900.

Based on Adaptive’s proven Excite(tm) outdoor display technology, the MEDIAMaster(tm)
line has been specifically developed for electronic billboard applications. It incorporates
rugged features such as the ventless Protector(tm) case and highly reliable conformal-
coated electronics with a brilliant, high-contrast image and Adaptive’s intuitive
MEDIAMaster Live web-based content management system.

Knowing that the decision to go digital can be intimidating for many outdoor advertising
owner/operators, Adaptive assembled a unique package that combines all of the
elements needed for a basic setup: a 12′ X 24′ 20mm LED electronic board (a standard
size referred to in the OOH business as a “poster”); a 100 mph windframe, controller,
weatherproof web camera, light and temperature sensors, and spare parts kit.  In
addition, Adaptive has designed MEDIAMaster(tm) Live, an amazingly easy-to-master yet
powerful content management tool that offers users with any level of experience to
view, approve, and schedule creative via the internet.

“We developed this idea of an all-in-one option for our MEDIAMaster(tm) product based
on input from our customers as well as longtime veterans of the outdoor advertising
business,” said Chris Olinger, Adaptive Micro Systems Vice President of Billboard Sales.
“They loved the product, but were a little hesitant about the process of selecting all the
components that go with an electronic billboard, as well as the investment involved. We
took all those ideas, and assembled a package that addresses the need: a complete,
turnkey solution in a standard size for under $100,000.”

“Our MEDIAMaster(tm) all-in-one billboard provides the best cost-to-value package in
the market,” says Nick Sretenovich, Adaptive’s Director of Marketing. “Anyone who has
considered getting into the digital billboard market now has a viable option with this
special opportunity.”

The MEDIAMaster(tm) line is also available in a full range of custom sizes and accessory
options. Built at Adaptive’s dedicated billboard assembly facility in Jackson, Wisconsin,
MEDIAMaster(tm) boards are individually calibrated and tested for optimal color values
and contrast before being shipped in one completely assembled piece to their
destination. Once they arrive on site, they can be installed and start delivering images in
as little as two hours.

Adaptive Micro Systems sells its digital billboards through an internal team of sales
specialists. Outdoor advertising companies can call Adaptive directly at 800-707-0960 for
more information on specifications and ordering, or visit the Adaptive Micro Systems
website’s Digital Billboard section.

About Adaptive Micro Systems LLC
Founded in 1978, Adaptive Micro Systems is the leading supplier of indoor and outdoor
programmable LED electronic display systems. The ALPHA(r) brand is the defacto
industry standard for multiple indoor applications as diverse as state lotteries to
manufacturing automation. Adaptive’s Eclipse(tm) brand is fast becoming the popular
choice for any digital display need from commercial on- and off-premise advertising to
integrated transportation information systems. Based in Milwaukee, Wis., Adaptive
leverages its US, Malaysian and European manufacturing, sales and service capabilities
to provide high-value solutions and world-class customer support. For more information
visit or contact us at 414.357.2020.