Zoup! Fresh Soup Company Announces Registration in Three New States

SOUTHFIELD, Mich., Oct. 17 /PRNewswire/ — As part of the Michigan-based company’s Midwest expansion plan, Zoup! Fresh Soup Company — the country’s leading quick-casual soup concept restaurant — today announced it is registered to do business in Indiana, Wisconsin and Illinois.

“We are actively seeking qualified franchise candidates for Zoup! locations throughout the Midwest,” said Zoup! co-founder and managing partner Eric Ersher. “Our goal is to establish additional franchise partnerships not only in Indiana and Wisconsin, but also in Ohio, Michigan, Pennsylvania and Illinois. These states form a geographical ‘hub’ from which we will later fan out into other markets.”

Registration in these new states means that Zoup! has met regulations by filing the current UFOC and meeting additional disclosure requirements. Typically the offer or sale of a franchise is prohibited within a state until a franchise offering circular has been filed on the public record with, and registered by, a designated state agency.

As part of its long-term expansion plan, Zoup! is registered in states specific to its Midwest focus and continues to add to the list of places it is registered to do business. The strategic expansion of its franchise operations and the company’s recent expansion into Pennsylvania, as well as two metro Detroit stores this year, marks the beginning of a broader franchising strategy that initially targets five states.

“Over the past few years, we have invested a great deal in creating new technology, products and infrastructure that has prepared us for a successful expansion into new markets,” said Ersher.

Offering the most varieties of the best-tasting soups ever made, Zoup! features twelve soups daily from hundreds of proprietary recipes with all natural, fresh ingredients and complex “layers” of taste and flavor. Currently Zoup! has seven company stores and nine franchise locations with plans to expand throughout the Midwest. In addition, the menu features specialties such as sandwiches, salads and all new Salad Wraps. Zoup! Fresh Soup Company was started in September 1998 by soup-loving partners, Eric Ersher and David Elias. For more information visit www.zoup.com or call 248.663.1111 ext. 101.

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Source: Zoup! Fresh Soup Company