Lunchables Jr. Combine Familiar Foods Kids Love with Essentials Moms Care About
MADISON, Wis., July 26 /PRNewswire/ — Mom’s little ones are always on the go, rarely sitting down long enough to eat. At snack time, it’s often a struggle to find convenient, kid-appealing and wholesome foods that are also just right for little fingers and appetites. New Lunchables Jr. snack combinations are tasty and sensible snacks for active little ones ages 3-5 years.
Lunchables Jr. snack combinations come in three varieties and include familiar foods like raisins, turkey and peanut butter that deliver dipping and building fun for little kids. Each convenient twin pack is perfect for smaller appetites and includes nutrition benefits moms can feel good about.
“Moms today tell us they need nutritious snacks that her younger kids will want to eat,” Darin Dugan said Senior Director of Marketing Lunchables. “With this in mind, we set out to create a new product that would make snack time both entertaining for kids and provide wholesome ingredients moms love.”
Sensible Snacking
Lunchables Jr. snack combinations prove that mom-friendly snacks can also be satisfying for picky young eaters. Even more, each variety has three different snacks in one handy package, perfect for satisfying little ones and busy moms. The snacks are available in three varieties, including:
* Lunchables Jr. Ritz Sticks, Raisins and Peanut Butter offers a good
source of fiber and contains half a serving of fruit. (Sensible
Solution)
* Lunchables Jr. Teddy Grahams, Kraft Mozzarella Strips and Strawberry
Yogurt Flavored Dip packs an excellent source of calcium and protein.
(Sensible Solution)
* Lunchables Jr. Ritz Bits, Kraft Mozzarella Strips and Roasted Turkey
provides a good source of calcium and protein.
“Lunchables Jr. snack combinations give a fantastic option for moms who worry about getting their finicky little ones to eat wholesome foods,” says nutrition expert Bridget Swinney, M.S., R.D. “The snacks are extremely kid- friendly and moms can feel good knowing that there are varieties that fit within the Kraft Sensible Solution Lunch Combinations guidelines.”
The Lunchables Jr. Kraft Sensible Solution program is designed to make it easier for consumers to find “better-for-you” products. Each Lunchables Jr. Sensible Solution product is identified with a green Sensible Solution flag on the front of the package. When consumers see the flag, they’ll know that product met specific, “better-for-you” nutrition criteria, on a per serving basis, for a specific category or group of foods, like snacks.
Price and Availability
Available nationwide in August, Lunchables Jr. snack combinations can be found in the grocer’s refrigerated meat case section and have a suggested retail price of $1.99. For more information, please visit www.lunchablesjr.com.
About Kraft Foods
Kraft Foods is one of the world’s largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor’s 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company’s website at www.kraft.com.
