The North Face opens store Madison’s Hilldale Mall

The North Face, the world’s premier supplier of authentic, innovative, and technically advanced
outdoor apparel, equipment, and footwear, recently announced its fifteenth
Continuing the brand’s strategic expansion into key markets, the 4,500-square foot store incorporates The North Face updated retail design featuring oversized large graphics, concrete floors, wood and red accents.

The North Face at Hilldale also features a new fixture package made of pressed bamboo and hot rolled steel, both eco-friendly, adding an even greater sense of refinement to the store.

“The new Hilldale Mall location is well located and set within a recently updated lifestyle mall, allowing us a unique opportunity to connect with a very active outdoor consumer in addition to a family-oriented community,” said Lindsay Rice, The North Face retail vice president.

“The North Face is glad to be connecting with the Madison area with our premier outdoor products.”

The North Face?s new retail store experience now also offers a point of view merchandising theme.  By highlighting central marquee products such as The North Face First Ascents collection, an activity like endurance running, or outerwear’s advanced Magic Seam welded construction, customers will discover The North Face brand and technology highlights throughout the store.

The North Face has plans to open five additional The North Face retail locations in 2007.

About The North Face®
The North Face, division of VF Outdoor, Inc., was founded in 1968.
Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes and explorers. The company’s products are sold in specialty mountaineering, backpacking and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North Face® can be found on the company’s website,