S.S. Badger Adds Themed Cruises, Renovations To Enhance Passenger Experience

LUDINGTON, Mich. –As the 2007 sailing season gets underway on May 11, passengers on the S.S. Badger car ferry will discover new activities and amenities that reflect Lake Michigan Carferry’s “Big Ship, More Fun!” philosophy. Improvements to the ship itself will also be apparent as the Badger begins its’ fifty-fourth year of reliable service.


 


During summer sailings (June 8-September 3), the Badger will be featuring themed cruises, with an emphasis on family entertainment. The special themes will include “Pirate Ship”, “Christmas in July”, and “Badger Beach Party”. Activities coordinators will be present during day sailings to guide theme-related children’s activities in designated areas. “Parents will be able to relax with confidence, knowing their children are having a unique and fun-filled experience aboard the Badger” stated Magee Johnson, Director of Media Relations. “Badger Buddies meals for kids are also new this season.”


 


 “We have learned from our customer comment cards that passengers of all ages would enjoy a greater variety of both food and entertainment options, and we are happy to oblige,” said Johnson. An expanded menu will be available this year as well as new games and music.


 


The Badger’s upper aft-end lounge has undergone a complete transformation and has a fresh new look and name. The Cabana Room features a revamped color scheme, new flooring and furniture and a casual “beach” feel. “The laid-back and tranquil ambiance makes the Cabana Room the perfect place to unwind, read a book, or have coffee and conversation all while enjoying the beautiful view of Lake Michigan,” said Johnson.


 


The Badger can accommodate 620 passengers and 180 vehicles including RV’s, motorcycles, group tour coaches and trucks. Special discounts for groups of 25 or more are available.


 


The 410-foot S.S. Badger, the largest car ferry on Lake Michigan, continues to offer a wide range of amenities for passengers of all ages, including spacious outside deck areas for strolling, relaxing in the fresh air, or walking laps for fitness (six laps equals one mile). It also boasts four main lounges with a variety of seating and table space, two restaurants, two bar areas, a children’s play room, video arcade, private staterooms, free movies, bingo and satellite television. Free Wi-Fi is available at both terminals. For sailing schedule and fare information, call 800-841-4243 or visit our website, www.ssbadger.com. Downloadable photos available on website.