Sonic Foundry Wins Two Streaming Media Magazine Readers’ Choice Awards

Mediasite by Sonic Foundry voted Best Webcast Platform and Best Webcasting Appliance

MADISON, Wis., Oct. 22 /PRNewswire-FirstCall/ — Sonic Foundry(R) Inc. (NASDAQ:SOFO) , a leader in automated rich media communications technology, is pleased to announce the company’s Mediasite(R) webcasting and content management solution has been voted both Best Webcast Platform and Best Webcasting Appliance in the inaugural Streaming Media Magazine Readers’ Choice Awards.

“As the pioneer of this emerging market, winning both of these awards marks an important milestone for Sonic Foundry. Over the last four years, our successful differentiation stems not only from our continued enhancements to the world’s finest capture appliance, but also our unwavering commitment to look beyond the box,” said Rimas Buinevicius, chairman and CEO of Sonic Foundry. “From the very beginning, we clearly understood the need to invent a comprehensive yet elegant workflow for capturing, managing and searching online knowledge. Most importantly, this recognition confirms that our growing and passionate user community values our dedication to Mediasite as a complete, end-to-end webcasting platform. We look forward to their continued partnership as together we advance the future of this medium.”

Streaming Media Magazine established the awards to honor the success of streaming technology and services companies that are fueling industry growth. Sonic Foundry and Mediasite were singled out of 92 companies and 120 products and services nominated by customers and industry experts. More than 3,000 readers of Streaming Media magazine and logged their votes to name the winners in the identified categories.

Since its introduction in 2003, Sonic Foundry’s Mediasite has set the standard as a transformational communication medium for delivering critical information and sharing knowledge. Trusted by corporations, government, health and education institutions, the patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

“This is a tremendous opportunity for us to acknowledge not just the winners of these awards but the continued growth and vitality of the streaming media industry,” says Streaming Media editor Eric Schumacher-Rasmussen. “The winners exemplify technological and business innovation, as well as outstanding customer service and brand messaging. I think the fact that the winners were chosen by end users makes them all the more meaningful.”

Winners were announced at on October 19, and in the October/November issue of Streaming Media magazine. As part of this year’s Streaming Media West conference, awards will be presented to the winners at the Readers’ Choice Awards Reception Party at 7:30 p.m. on Wednesday, November 7, at the Grande Ballroom of the St. Clair Hotel in San Jose. The reception will be open to full conference attendees, speakers, exhibitors and the press. Mr. Buinevicius will accept the award on the company’s behalf.

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) is a technology leader in the emerging rich media communications marketplace, providing enterprise solutions and services that link an information driven world. Ziff Davis Media’s Baseline Magazine named Sonic Foundry to its list of the top ten fastest-growing software companies with sales under $150 million. Sonic Foundry is changing the way organizations communicate via the Web and how people around the globe receive vital information needed for work, professional advancement, safety and education. The company’s integrated Webcasting and Web presentation solutions are trusted by Fortune 500 companies, education institutions and government agencies for a variety of critical communication needs. Sonic Foundry is based in Madison, WI. For more information about Sonic Foundry, visit the company’s Website at

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

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Source: Sonic Foundry, Inc.

CONTACT: Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592,

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