Sonic Foundry Event Services to Webcast Chief Executive Magazine’s 22nd Annual CEO of the Year Event

MADISON, Wis., Aug. 1 /PRNewswire-FirstCall/ — Sonic Foundry(R) Inc. (NASDAQ:SOFO) , a leader in automated rich media communications technology, today announced the company’s Mediasite Event Services group will webcast Chief Executive magazine’s annual CEO of the Year award ceremony. The event will take place tonight at 6:00 p.m. ET at the New York Stock Exchange.

The Chief Executive 2007 CEO of the Year is Target CEO Bob Ulrich, who was selected by a panel of his peers. For 22 years, Chief Executive together with the CEO community has taken this opportunity to give recognition to a respected colleague’s leadership skills and exemplary achievement in leading a vibrant company. Past honorees of this prestigious award have included George David, Frederick Smith, Michael Dell and Sandy Weill.

During the event, the reigning CEO of the Year, Mr. A.G. Lafley of Procter & Gamble, will pass the baton to Ulrich. Trained Sonic Foundry technicians will work on-site to capture the audio, video and visual aids during the presentation, which will then be automatically webcasted using Sonic Foundry’s patented Mediasite(R) web communications platform.

“We look forward to offering wider online access to this exclusive event,” said Edward M. Kopko, chairman and CEO of Chief Executive magazine. “By webcasting with Mediasite Event Services, we can extend this unique program to a much broader executive audience who is unable to attend physically, yet stands to benefit greatly from the intelligence and insight of our CEO of the Year.”

Sonic Foundry’s Mediasite Event Services group consists of systems engineers with specialized knowledge of event recording and conference webcasting. The group supplies technical webcasting services and expertise to organizations who seek to complement their conference or event with viewing over the web. Since its launch in January of this year, the Mediasite Event Services group has provided live and on-demand webcasting for clients ranging from Fortune 500 corporations and university associations to sporting events and charitable organizations.

About Chief Executive

Chief Executive is the only magazine written strictly for CEOs and their peers. As the leading source of intelligence for and about CEOs, it provides ideas, strategies and tactics for top executive leaders seeking to build more effective organizations. Chief Executive conveys the full range of the CEO experience: the corporate challenges, as well as the personal pressures and satisfactions that come with the most demanding job in business. The readers of Chief Executive include the world’s most influential leaders — the CEOs of major corporations around the globe. They are not only shaping new economies around the world, but new societies as well. Chief Executive offers clear-eyed reporting of their successes — and their failures — in ways that illuminate, educate, entertain and inspire other CEOs.

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) is a technology leader in the emerging rich media communications marketplace, providing enterprise solutions and services that link an information driven world. Ziff Davis Media’s Baseline Magazine named Sonic Foundry to its list of the top ten fastest-growing software companies with sales under $150 million. Sonic Foundry is changing the way organizations communicate via the Web and how people around the globe receive vital information needed for work, professional advancement, safety and education. The company’s integrated Webcasting and Web presentation solutions are trusted by Fortune 500 companies, education institutions and government agencies for a variety of critical communication needs. Sonic Foundry is based in Madison, WI. For more information about Sonic Foundry, visit the company’s Website at

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

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Source: Sonic Foundry, Inc.