ShopKo Teams With Laughlin/Constable

MILWAUKEE, March 28 /PRNewswire/ — Retailer ShopKo has awarded its creative broadcast and media buying to Laughlin/Constable.


Laughlin/Constable will develop and produce broadcast advertising, and plan and buy media, in support of the Green Bay, Wis.-based chain’s 132 department stores in 13 states. ShopKo stores offer family apparel, home furnishings and seasonal products, with a special emphasis on retail health.


According to ShopKo marketing SVP Jack Mullen, Laughlin/Constable’s deep retail experience and insights into ShopKo’s brand and customer base were primary deciding factors. “Based on research, they had some new ways of looking at how to best connect with shoppers. Their background with consumer products and their understanding of ShopKo’s brand and unique insights into the needs of busy moms made this a perfect fit for us.”


For its work with ShopKo, the agency will draw on its strong experience building brands that serve women and families, such as Bon-Ton Stores, Inc., OshKosh B’Gosh and Sunstar Butler GUM(R) oral care products.


“We are delighted to add ShopKo to our client roster. They are one of the top regional retailers in the Midwest,” said Steve Laughlin, partner and creative director, Laughlin/Constable. “We have helped build brands by knowing how to communicate with moms and we are confident that we can help ShopKo connect with this important group in new and meaningful ways.”


About ShopKo


ShopKo Stores Operating Co., LLC is an affiliate of Sun Capital Partners, Inc., a leading private investment firm focused on leverage buyouts, equity, debt, and other investments in marketing-leading companies that can benefit from its in-house operating professionals and experience. ShopKo is a $2.2 billion retailer of quality goods and services headquartered in Green Bay, Wis., with stores located in 13 states throughout the Midwest, Mountain and Pacific Northwest regions. Retail formats include 132 ShopKo stores, providing quality name-brand merchandise, great values, pharmacy and optical services in mid-sized to larger cities and three ShopKo Express Rx stores, a convenient neighborhood drugstore concept. For more information, please visit http://www.shopko.com/.


About Laughlin/Constable


Laughlin/Constable celebrated 30 years of continuing success in 2006. With offices in Chicago and Milwaukee, the agency provides brand development, advertising, public relations, media research and buying, design and interactive services. Its annual billings are in excess of $160 million. The agency’s clients include Associated Bank, Bon-Ton Stores, Buell (Harley-Davidson) Motorcycles, Bridgestone/Firestone, Master Lock, Aero Products, Butler GUM Dental Products and Navistar International. For more information, please visit http://www.laughlin.com/.