LITTLE ROCK, Ark. — Retro Television Network (RTN) which is nationally owned and distributed by Equity Media Holdings Corporation, announced today that it has entered into an agreement to launch an RTN affiliate in Green Bay, adding more than 430,000 households to the network’s viewing area. The new affiliate will launch Oct. 1 on WBAY-TV/DT, a digital stream of Young Broadcasting’s ABC affiliate WBAY-TV.
RTN is a new television network that provides each affiliate a customized feed with hit shows, in addition to local programming including news, weather and sports. The network is specifically designed to go on a broadcast digital channel and provides local broadcasters with a way to get ratings and successfully monetize their digital spectrum.
“Our new agreement with RTN will allow WBAY-TV to provide the Green Bay market with a new viewing option that will be a complementary blend of the station’s local programming and news with RTN’s Prime Time all the Time classic hit show format,” said Deb McDermott, President of Young Broadcasting.
“WBAY is pleased to offer another choice to our viewers with this new entertainment channel,” adds Don Carmichael, General Manager of WBAY-TV.
“WBAY-TV has been broadcasting in the Green Bay market for 54 years and we are excited to partner with such a strong station to introduce RTN programming in the area,” said Mark Dvornik, Executive Vice President of RTN.
About Equity Media Holdings Corporation
Equity Media Holdings Corporation (NASDAQ:EMDA) is a growing broadcaster with multiple sources of revenue and value in its operations that include its Broadcast Station Group, Spectrum Holdings Division and Broadcast Services Division. Equity Media is one of the largest owners and operators of television stations in the United States, currently owning stations in 41 markets that cover more than 32% of the U.S. population. It is the second largest affiliate group of the top ranked Univision and TeleFutura networks, two networks driven by the growth of the Hispanic population in the U.S. Equity Media’s proprietary Centralized Automated Satellite Hub (C.A.S.H.) system and Retro Television Network provide centralized content distribution services, which Equity Media believes are unique within the media industry. For more information, please visit www.EMDAholdings.com.