Promega: Expanding in Sweden

Contacts:
Penny Patterson
Director, Corporate Affairs
Phone: 011.608.274.4330
E-mail: penny.patterson@promega.com


New Stockholm office to provide direct service

MADISON, Wis.–(BUSINESS WIRE)–Promega Corporation, a global provider of life science tools enabling scientists in genomics, proteomics and cellular analysis research, will commence direct operations in Sweden in January 2008. Offering direct service comes in response to scientists’ increasing needs for tools and technologies. Promega Biotech AB will serve Sweden’s laboratories, universities, medical research centers, government institutes, as well as biotechnology, pharmaceutical and agricultural companies.

Promega CEO, William Linton comments, “Sweden has a very strong life science research base and has the highest R&D expenditure per capita. Sweden employs 48,000 full time in R&D and represents the 4th largest biotech industry in Europe. By establishing a business in Stockholm, we hope to achieve significant improvements in all aspects of service to the local life science research community, from faster product delivery to individualized technical service.”

Recently hired local General Manager, Patrick Van de Velde, comes with over 10 years of sales and marketing experience in biotechnology in Sweden. He comments “Promega Biotech AB offers an excellent opportunity for improved and long lasting partnerships with the Swedish scientific community.” The office will be located in Stockholm. Staff will include dedicated field applications specialist to service scientists in their labs.

Promega products have been used by scientists in Sweden for years thanks to the quality distribution by SDS Biosciences. Promega will continue to offer its full product line through its new, direct presence. For additional information regarding Promega Biotech AB, scientists may contact sweorder@promega.com Or, to register for a particular area of interest, scientists may visit www.promega.com/se/

Promega Corporation is a leader in providing innovative solutions and technical support to the life sciences industry. The company’s 2,000 products including biochemical reagents, kits and integrated solutions enable scientists worldwide to advance their knowledge in human identification, genomics, proteomics, cellular analysis, and molecular diagnostics. Visit www.promega.com for more information.