NEENAH, Wis., May 17 /PRNewswire-FirstCall/ — June is Potty Training Awareness Month — the most popular time of year to embark upon potty training. As approximately four million toddlers get ready to potty train in America this year, PULL-UPS(R) helps make the transition to training pants from diapers easier with Easy Open Sides on all its Training Pants.
Only PULL-UPS(R) Premium Brand training pants have Easy Open Sides — sides that eliminate tearing, and allow for quick and easy removal by Mom or Dad for those times when it is needed — just in case. The pants go on and off like Big Kid(R) underwear, and reinforce those Big Kid(R) habits. Toddlers like the underwear feel and look, and the pants feature kids’ favorite Disney Pixar CARS and Disney Storytelling Princess characters to help make learning to stay dry fun and motivating.
“Embarking on potty training is a major milestone for families. Try and keep the process as effortless and routine as possible because it does not happen overnight,” said Jen Singer, a stay-at-home mom, creator of the award-winning Web site MommaSaid.net and PULL-UPS(R) Potty Training Partner. “Using PULL-UPS(R) Training Pants with Easy Open Sides helps make it easier for Mom and Dad, and lets kids feel more grown up, making the process fun for them.”
Expert Potty Training Resources
In addition to Easy Open Sides, PULL-UPS(R) offers even more resources to help make the potty training process easier for parents this summer. The brand assembled the Potty Training Partners (PTPs) — a panel of dedicated pediatricians, child psychologists and parenting experts — to give a parent’s perspective on potty training. Parents can visit http://www.pull-ups.com/ for advice and tips from the PTP panel.
PTP Patrol
New this year, one lucky potty training (or soon-to-be potty training) family will have a chance to win a visit from the PTP Patrol — a one-on-one, one-day, at-home session with a PTP expert. The PTP will share advice on how potty training can be made easier, including whether your child is showing signs of readiness, how to start training, tracking your tots’ success and rewarding. The PTP will also leave behind all the potty training essentials including a potty seat, reward stickers and a supply of PULL-UPS(R) Training Pants. To enter to win a visit from a potty training expert and for the full official rules, parents can call the PULL-UPS(R) Totline at 1-877-4BIG-KID, or visit http://www.pull-ups.com/ in June.
Potty Training Totline
In honor of Potty Training Awareness Month, parents can call the PULL-UPS(R) Totline at 1-877-4BIG-KID every Saturday in June from 10 a.m. to 4 p.m. EDT to get one-on-one, live advice from the Potty Training Partners. Parents can also call to receive a free sample of PULL-UPS(R) Training Pants with Easy Open Sides in their toddlers’ size and gender preference, as well as hear a motivational potty training song and tips from the PTPs.
Pull-Ups.com
Parents can read real Potty Diaries, a monthly diary entry from the PTPs on http://www.pull-ups.com/ that addresses parents’ frequently asked questions and offers some of the panel’s favorite parenting stories. Visitors can also download and print motivational tools such as games, certificates and progress charts to engage toddlers in potty training. There are also helpful coaching tips, message boards and parent-to-parent interaction surrounding the most frequently asked potty topics.
PULL-UPS(R) Products
Since no two children train alike, PULL-UPS(R) offers a variety of pants, all with Easy Open Sides, that allow parents to tailor their potty training approach to meet their child’s unique needs and learning style:
— Pull-Ups(R) Training Pants with Cool Alert(TM) have a special coolness
zone inside of the pant that feels COOL when wet.— Pull-Ups(R) Training Pants with Learning Designs(R) have underwear-like
graphics that fade when wet, so toddlers can see the change.— PULL-UPS(R) Night*Time Training Pants have Extra Absorbency for
maintaining potty training consistency at night.About Kimberly-Clark
Kimberly-Clark (NYSE:KMB) and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people — nearly a quarter of the world’s population — trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 135-year history of innovation, visit http://www.kimberly-clark.com/.
For More Information:
Kate Schifferdecker
312-240-3334
kate.schifferdecker@edelman.com
First Call Analyst:
FCMN Contact: sara.corbett@edelman.com
Source: Kimberly-Clark
