Contacts:
Pacific Cycle
Jenni Schwai, 608.268.8345 (wk)
jschwai@pacific-cycle.com
or
SOAR Communications for Pacific Cycle
Maura Lansford, 801.523.3730 (wk)
mlansford@soarcomm.com
NEW YORK & MADISON, Wis.–(BUSINESS WIRE)–Pacific Cycle, the leading supplier of bikes in the U.S. under brands including Schwinn®, Mongoose® and GT Bicycles®, and Champion System, a manufacturer of customized performance apparel, today announced the signing of a multi-tiered sponsorship and licensing agreement.
Under the terms of the agreement, Champion System will become an official licensee for Schwinn, GT Bicycles and Mongoose cycling apparel and the exclusive technical apparel provider for the GT and Mongoose Pro Mountain and BMX Teams excluding BMX and mountain bike race pants. As part of this strategic alliance, GT Bicycles is also joining Champion System as a sponsor of the Jelly Belly Pro Cycling team.
“Champion System will provide our retailers and pro athletes with the high-quality, fully customized technical apparel they need to be competitive,” said Steve Reeds, Executive Vice President and General Manager of Pacific Cycle’s IBD division. “Whether you’re a shop looking to make jerseys for a club-level team or a company making a special jersey for a World Champion rider, Champion System is a great solution for custom apparel.”
Champion has simplified the custom apparel business for retailers and consumers by offering:
– Low minimums – 10 pieces for jerseys and 50 pairs for socks
– Affordable pricing – As low as $45 for a customized short-sleeve jersey
– Quick turnaround time – Delivery in as little as two weeks
Regardless of order size, Champion System shows attention to detail by adding a radio pocket to bib shorts, scaling graphics to each particular garment’s size through a digital sublimation process and using full-length concealed zippers so that front graphics are clearly visible.
“With its portfolio of strong brands, growing dealer base, and winning pro mountain bike and BMX race programs, we are excited to be aligning our company with Pacific Cycle,” said Scott Kaylin, president of Champion System. “We look forward to being an integral part of expanding the Schwinn, Mongoose and GT Bicycle brands globally through our customized team apparel and licensed product.”
Champion System currently makes cycling apparel for approximately 3,000 cycling teams. Champion System also manufactures customized technical apparel for the motor sports industry and team sports, such as soccer and rugby.
About Champion System
Founded by competitive cyclists, Champion System combines their knowledge of the apparel business with a love of the sport to offer the finest pro quality garments to the cycling masses. By allowing teams, retailers, clubs and individuals to order custom uniforms with unlimited colors and low minimums, Champion System sets a new standard in the custom cycle wear business. Champion System continues this practice with its simple and all-inclusive pricing structure.
About Pacific Cycle
Pacific Cycle’s parent company, Dorel Industries (TSX: DII.B, DII.A), is engaged in the designing, manufacturing and marketing of a diverse portfolio of powerful consumer brands, sold through its Juvenile, Recreational/Leisure and Home Furnishings segments. Headquartered in Montreal and with significant operations in the United States and Europe, Dorel employs approximately 4,700 people in 15 countries. Annual sales are US$1.8 billion and are made in over 60 countries worldwide.
