Style Yourself in Warmth
DODGEVILLE, Wis., Oct. 29 /PRNewswire/ — Winter is fast approaching and with it comes the task of finding outerwear that not only provides the warmth needed but the style desired. According to a recently sponsored Lands’ End outerwear survey, 89 percent of women responded they would sacrifice style for warmth. With the Lands’ End (http://www.landsend.com/) 2007 Outerwear collection there is no need to sacrifice anything this season, since the well-known brand incorporates fashion and function for a complete head-to-toe look for men, women and children.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071029/AQM053LOGO)
“We know warmth is the foremost factor in buying outerwear, but we also understand that consumers want style along with substance,” said Scott Whittingham, senior outerwear merchant for Lands’ End. “That’s why our designers have brought together the best fabrications and design innovations to create endless outerwear options and coordinating cold-weather accessories that embrace style and warmth.”
Outerwear Collections for the Entire FamilyFor Her
Tired of the big and bulky winter clothing that is often mistaken for an abominable snowman? Well, if so, you’re not alone. Lands’ End found that 68 percent of women feel outerwear often adds unnecessary bulk. To counteract this, women will find chevron and variegated quilting along with princess seams and stylish accents in Lands’ End outerwear choices this season, creating a more feminine, flattering fit all with an abundance of warmth. With slenderizing silhouettes, such as the shapely refined Chelsea Coat, the Chevron Down Coat and Long Coat with slight tapering at the waist, and even the Flattering Down collection that comes in three figure-flattering lengths and is fully reversible, women will find themselves exuding style and sophistication in new winter coats and parkas.
For Him
Since 87 percent of women surveyed related that insulation is the most important feature when choosing their outerwear, it would stand to reason that women would also want this for the men in their lives. The men’s outerwear collections offer numerous levels of warmth, from sporty to sophisticated and back again.
A jacket that can’t be overlooked is the men’s 3-in-1 Squall(R) that can be worn three different ways. The Supplex(R) nylon outer shell provides great wind-blocking power featuring Lands’ End’s exclusive WindCheck(R) laminate, and also water resistance from rain and now with DriOff(TM) protection. The inner jacket provides undeniable warmth made from hearty ThermaCheck(R) fleece. Zipping these two layers together creates one powerful jacket for ultimate warmth this season.
For a city look, the Chelsea Jacket is a great choice for winter. Men can expect a tailored fit with interior pockets, modern hardware and design details that provide a refined urban look.
Down Vests are a great option for those days when it’s not quite jacket weather. Brightly colored and value priced, 550 fill power down vests provide an outer layer of warmth for a brisk autumn day or a warm winter day. Down vests are easy to wear, provide an extra warming layer and transition seasonally with versatility.
For Kids
Let girls be girls and boys be boys with the complete collection of outerwear for kids this winter. For girls, the Quilted Down Jacket has design details she’ll love but warmth parents want. With a less “puffy” look and a drawcord to cinch at the waist, it may be hard to stay inside this winter. For boys, the classic Channel Quilted Jacket, with adjustable cuffs, snap off hood and two handwarmer pockets, will keep warmth in while playing and rough-housing outdoors.
For winter-weather play, parents will find the 4-in-1 System Squall to be the best outerwear option for both boys and girls. With four ways to wear one coat and Lands’ End’s exclusive temperature ratings, kids will be warm from fall to winter’s deep freeze. Girls have the choice of blossom pink, vista blue, blackberry and vibrant lime colorways while boys get to choose from admiral blue, rust, wine and loden green.
Cold Weather Accessories
A warm coat is just the start to an outerwear wardrobe. Lands’ End has designed coordinating cold-weather accessories that can be mixed and matched for a full defense against cold weather. Considering 80 percent of women deem mittens and gloves must-have accessories when purchasing outerwear, Lands’ End provides a myriad of options for warmth with hats to boots to protect from all weather elements.
Temperature Ratings Guide Customers
61 percent of those surveyed would be more inclined to splurge on a new winter outerwear if it was rated with a minimum and maximum temperature rating for added safety and warmth. For parents, bundling up the little ones for outdoor fun in the snow is made easy with Lands’ End’s exclusive temperature ratings on all kids’ outerwear. In addition, men and women will also find temperature ratings within these collections to identify the perfect coat for the level of warmth needed, no matter the activity.
Each jacket has a scientific temperature rating. Ratings represent a comfort range based on a standard winter wardrobe of a sweater and pants and up to warmer fleece layers, taking into account the extensive assortment of lengths in outerwear for added warmth:
— Warm: For kids, 5 degrees to 25 degrees; For men and women, 5 degrees
to 20 degrees
— Warmer: For kids, -10 degrees to 15 degrees; For men and women, -15
degrees to 5 degrees
— Warmest: For kids, -25 degrees to 5 degrees; For men and women, -40
degrees to -15 degreesGear Up for Winter
Winter weather often poses a challenge for maintaining an active lifestyle, but with new and innovative fashion and equipment, playing outside in cold temperatures or in the snow can be fun once again. Women surveyed (49 percent) report being moderately active throughout the winter season with 59 percent actively participating in fitness walking. This season, Lands’ End has partnered with LEKI, the maker of Nordic Walking Poles, and will be offering the Instructor Trekking Poles designed for the beginner, but perfectly suitable for the more advanced walker as well.
Nordic Walking — a year-round fitness activity that incorporates poles into a regular walking workout — engages the entire body, including the all-important core, so it burns 40% more calories than simply walking. When asked if women would participate in Nordic Walking with the realization that it does burn 40% more calories, 51 percent of women mentioned they would in fact become Nordic Walkers.
Being active during the winter season also means proper clothing needs to be worn. Layering with a base layer that wicks moisture to remain dry and warm is a must. The second layer should be lightweight fleece to keep the warmth around the body. Finally, recommended for the third layer are a winter coat and pants that will repel water, keeping moisture away from the body, and are made with insulation that is lightweight but still provides the warmth needed. With Lands’ End Performance Base Layers, ThermaCheck-100 Fleece and Extreme Squall(R) collections, families will be dressed appropriately for any outdoor activity.
About Lands’ End
Lands’ End(R) is one of the world’s largest consumer-direct retailers of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands’ End offers an innovative collection of fine-quality goods for the home. Lands’ End merchandise can be purchased online at http://www.landsend.com/, by calling 1-800-800-5800 and by visiting the Lands’ End Shops at Sears. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ:SHLD) . And, all high-quality Lands’ End merchandise is Guaranteed. Period.(R)
