No Greater Promise at the Holidays: Guaranteed. Period.(R)

DODGEVILLE, Wis., Dec. 3 /PRNewswire/ — Seeing the expression of joy as a person opens a gift is a moment to treasure. But every gift isn’t a home run. It’s no surprise that the Lands’ End Holiday Survey revealed that more than four out of ten respondents (42%) take the return policy into consideration when buying gifts at the holidays.


(Photo: http://www.newscom.com/cgi-bin/prnh/20071203/AQM095)


The Lands’ End guarantee has always been an unconditional one. It reads: “If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price.” We mean every word of it. Whatever. Whenever. Always. But to make sure this is perfectly clear, we’ve decided to simplify it further. GUARANTEED. PERIOD.(R)


Although we are more accustomed to replacing a lost mitten or exchanging a sweater, our promise covers everything we sell — even London taxi cabs.


Lands’ End featured an original London taxi filled with a collection of classic English clothes and gifts on the cover of our 1984 holiday catalog. For $19,000, a Kansas native purchased the taxi for her husband who was an avid car collector.


In 2005, the man contacted Lands’ End and expressed interest in returning the car for a full refund. His request was immediately handled. We wrote him a check for the full purchase price and the taxi was delivered to our headquarters in Dodgeville, Wisconsin, where it now resides. We’ve polished it up this holiday season as a celebration of our heritage and a continued promise to our customers for the future.


The Lands’ End philosophy is truly the cornerstone of our business and covers everything we sell, whenever it was sold. We understand that superior customer service and return policies are important to our customers and will continue to guarantee the utmost satisfaction — always.


About Lands’ End


Lands’ End(R) is one of the world’s largest merchants of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands’ End offers an innovative collection of fine-quality goods for the home. Most recently Lands’ End launched its 2007 holiday gift collection. Lands’ End merchandise can be purchased online at http://www.landsend.com/, by calling 1-800-800-5800 and by visiting the Lands’ End Shops at Sears. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ:SHLD) . And, all high-quality Lands’ End merchandise is Guaranteed. Period.(R)


URL: www.landsend.com/gifts


First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20071203/AQM095
AP Archive:
http://photoarchive.ap.org/
PRN Photo Desk,
photodesk@prnewswire.com

Source: Lands’ End