National Premium, Inc. Celebrates 40th Year with Expansion into Europe


Fabulous Legacy and Exciting Future Marked by Global Expansion



MILWAUKEE, Wis.–(BUSINESS WIRE)–This summer marks 40 years of success for National Premium, Inc. a Pewaukee, WI based promotional products and services company with other domestic offices in Minneapolis, Jacksonville FL, Chicago, IL and Boynton Beach, FL and now Papendrecht, Netherlands.


Owner-CEO Dick Schmidt and his wife Kay started National Premium out of their home in 1967 and have grown the company organically and through acquisition to a top 25 supplier of promotional products and ad specialties in the United States according to Promotional Marketing Magazine. According to Schmidt, key to their success has been the people they have surrounded themselves with and a dedication to their customers delight.