Michael Sagan Joins Empire Level as Director of Product Development

MUKWONAGO, Wis., Sept. 28 /PRNewswire/ — Empire Level Corporation has hired Michael Sagan to streamline product development from inception to introduction and help refine the company’s product development process. Sagan, an 18-year design and development veteran, previously served as senior designer and technology principal in Trek Bicycle’s Advanced Concept Group. Sagan joins Empire as Director of Product Development reporting to Empire President Jenni Becker.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070928/CLF041)

“Michael will be responsible for leading Empire in continuing to improve our product development process,” said Becker. “He will join our Empire management team in working to integrate internal and external marketing, engineering, and industrial design, to tailor and customize new products.”

During his 10-years at Trek, Sagan was heavily involved in the development of high-end racing bikes used by Lance Armstrong in his amazing seven Tour De France victories. Sagan studied industrial design at the University of Chicago and holds design technology and art degrees from North Illinois University. He is currently pursuing a Master of Product Development degree from Northwestern University. He has done product development and packaging for 3M, McDonalds, Baxter, Maybelline cosmetics, and has been a guest speaker for the Industrial Designers Society of America (IDSA) and for the Microsoft Facility Research Summit. He holds numerous patents in cycling technologies as well as in product packaging.

“Two key elements critical to creating compelling products are satisfying unmet user needs and creating an emotional connection with the customer, “said Sagan. “We will strive to innovate and differentiate Empire products based on precision, convenience, functionality, and on how professionals and DIYers use measurement tools to help create their dream projects.” Empire Level has been a designer, innovator, and manufacturer of levels and layout tools since 1919. The company holds more than 30 active patents. The introduction of the TRUE BLUE(R) level and vial, in addition to the company’s continuing commitment to innovation, have made Empire the preferred brand for tool users worldwide. Find more information about Empire Level at www.empirelevel.com.

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Source: Empire Level Corporation