Case study by leading analyst firm demonstrates increased productivity, reduced teleconferencing and training costs
MADISON, Wis., Nov. 14 /PRNewswire-FirstCall/ — Sonic Foundry(R) Inc. (NASDAQ:SOFO) , a leader in automated rich media communications technology, today revealed that the company’s Mediasite webcasting platform yielded a 155 percent risk-adjusted return on investment, according to a commissioned study by Forrester(R) Consulting titled “The Total Economic Impact(TM) of Mediasite.” Forrester examined the financial impact and potential return on investment (ROI) of deploying Mediasite through in-depth interviews with a North American research and development organization with a focus on science-based technologies that support national security. The participating organization employs more than 10,000 employees and contractors on multiple campuses.
Since 2004, the contributing organization has used Mediasite to create an enterprise-wide knowledge management system that integrates within its existing online environment. According to the study, key factors driving its Mediasite adoption across the organization include:
— “The ability to manage multimedia assets. End users can access content
live or on-demand and have the flexibility to watch at their
convenience and review as many times as they wish.”
— “Improved content capturing. This allows the training team to
communicate in real-time and to reduce the time to market for new
materials and enhancements.”
— “The ability to reduce the operational cost of training by reducing
teleconferencing costs while improving the quality and relevance of
training.”
Forrester found that the turnkey Mediasite platform paid for itself within 16 months of use, solving productivity challenges related to the organization’s multiple-campus structure. According to the study, “The end users maximized their time by attending meetings during downtime and viewing presentations at a convenient time. While the organization had used video streaming in the past, it is important to note that Mediasite’s functionality and ease of use caused an increase in content production. This led to more webcasts and expanded viewership.”
Forrester’s Total Economic Impact (TEI) is a methodology developed by Forrester Research that helps companies demonstrate, justify and realize the tangible value of IT initiatives to both senior management and other key business stakeholders. TEI not only measures costs and cost reduction (areas that are typically accounted for within IT) but also weighs the enabling value of a technology in increasing the effectiveness of overall business processes.
The quantifiable results Forrester uncovered provide a benchmark to help other organizations measure the value of using Mediasite. “Using the TEI framework, many companies will find a compelling business case to make this kind of webcasting platform investment,” the study stated.
“We sought out the partnership with Forrester because we recognized the potential of their methodology to validate what we believed all along; that Mediasite is the webcasting technology that can drive your business to greater success and sustainability,” said Rimas Buinevicius, chairman and CEO. “What we didn’t anticipate was the level to which the study would prove the cost-efficiency of Mediasite as an enterprise platform. We couldn’t be more pleased with the outcome.”
Since its introduction in 2003, Sonic Foundry’s Mediasite has set the standard as a transformational communication medium for delivering critical information and sharing knowledge. Trusted by corporations, government, health and education institutions, the patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.
To access the complete Forrester TEI study on Mediasite, visit http://www.sonicfoundry.com/roi.
About Sonic Foundry(R), Inc.
Founded in 1991, Sonic Foundry (NASDAQ:SOFO) is a technology leader in the emerging rich media communications marketplace, providing enterprise solutions and services that link an information driven world. Sonic Foundry is named on Ziff Davis Media’s Baseline Magazine’s list of the top ten fastest-growing software companies with sales under $150 million and named one of Deloitte’s Technology Fast 500 companies. Voted Best Webcasting Platform and Best Webcasting Appliance in the Streaming Media Magazine Readers’ Choice Awards, the company’s solutions are trusted by education institutions, Fortune 500 companies and government agencies for a variety of critical communication needs. Sonic Foundry is changing the way organizations communicate via the Web and how people around the globe receive vital information needed for work, professional advancement, safety and education. Sonic Foundry is based in Madison, WI. For more information about Sonic Foundry, visit the company’s Website at http://www.sonicfoundry.com/.
Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.
First Call Analyst:
FCMN Contact:
Source: Sonic Foundry, Inc.
