MADISON, Wis.–(BUSINESS WIRE)–Kerry Americas has selected Widen’s first-to-market Digital Asset Management (DAM) integration with the Salesforce.com CRM platform to create, manage and distribute digital media. The integration of these software as a service (SaaS) applications will provide Kerry America’s sales and marketing personnel with a single interface to manage and deliver corporate approved materials and messages to their sales channels.
The Widen applications for Salesforce.com, Digital Media Organizer (DMO) and Marketing Template Creation (MTC), will allow Kerry marketing teams to manage all forms of digital media and empower sales channels to create marketing and sales materials on-demand. Digital Media Organizer allows users to quickly find and deliver digital media including: product images, logos, presentations and other marketing collateral. Selected files are automatically converted into different file formats and are immediately accessible by Kerry’s Salesforce.com users. Marketing Template Creation provides users with a structured workflow to create marketing materials from pre-set templates and brand approved content. Print-ready promotional materials are expedited to field representatives, vendors and retailers.
Jim Egan, Director of Communications Programs at Kerry Americas, stated that, “By integrating these tools within our Salesforce application, we now have a ‘one-stop-shop’ for all marketing and collateral material; making them easily accessible for our sales teams and channel members. These tools will help us strengthen our overall brand messages and enable our sales and application experts to deliver innovative, business-building solutions for our customers.”
The Kerry Group, based in Tralee, Ireland, employs 20,000 people throughout its manufacturing, sales and technical centers across Europe, North America, South America, Australia, New Zealand and Asian Markets.
Widen Enterprises is a Madison, Wisconsin based SaaS provider of digital asset management and technologies to assist marketers and brand owners with the key functions of marketing execution, creative support and sales enablement.
