New line of underwear designed for men with active lifestyles
KENOSHA, Wis., Sept. 13 /PRNewswire/ — Jockey International, Inc. is announcing the launch of its GO Collections underwear, a new line of high- performance underwear created to satisfy the needs of men with active lifestyles. Developed using technologically-advanced body scanning research to ensure the garments move with a man’s body, GO Collections underwear also includes unique properties that address the specific demands of men on the go.
According to a recent survey conducted on behalf of Jockey, nearly two out of three American men — (64%) — have experienced underwear discomfort during a workout or other athletic activity. The top underwear issues for active men include underwear that rides-up (34%), discomfort from moisture (34%), elastic that is too tight or too loose (25%) and discomfort from heat (21%).
Jockey’s GO Collections underwear is specially designed to address these concerns through unique construction and fabrication that provide superior support, fit and comfort as well as innovative features such as moisture management, quick-drying technology and breathable fabric.
“Jockey has a long history of being at the forefront of using technology and innovation to develop new product offerings,” said Tim Pitt, Vice President of Global Marketing and Advertising. “Based on a deep understanding our customers’ wants and needs, the GO Collections underwear was created to deliver valuable features and benefits that cater to the demands of an active lifestyle.”
GO Collections underwear offers two distinct Men’s lines within the collection, GO Stretch Classic and GO Mesh. GO Stretch Classic provides a comfortable and familiar fit with classic stretch cotton/spandex styles. GO Mesh features soft stretch polyester/spandex fabric designed to fit like a second skin and move with the body for maximum comfort.
The GO Collections underwear feature a bold black plush waistband with a signature orange Jockey label. GO Collections garments are available in Brief, Low Rise Brief, Boxer Brief and Midway(R) Brief. Suggested retail price is $19.50 for a 2-pack. GO Stretch Classic and GO Mesh underwear are being featured at JCPenney and http://www.jcpenney.com/. Call 1-800-JOCKEY1 for more information.
Survey Methodology
The surveys, conducted in collaboration with Kelton Research(R), polled 1,000 adults across the country from July 30, 2007 – August 3, 2007. The data was then broken down further to target men; a total of 484 men were surveyed. Margin of error: +/- 4.5 percentage points.
About Jockey International, Inc.
Jockey International, Inc. is a privately held company, founded in 1876 by Samuel T. Cooper, a retired minister who wanted to help lumberjacks suffering from blisters and infections caused by their shoddy wool socks. Consumers learned they could trust him, and his tiny hosiery business grew and then expanded into underwear. Today, Jockey International, Inc. is a leading manufacturer and marketer of comfort apparel products sold in major department and specialty stores across the country. The products are also available in more than 120 countries around the world. Located in Kenosha, WI, the 130- year old company is committed to quality, comfort, fashion, innovation and value. As Jockey grows in size and sophistication, the simple commitment to serve its consumers’ needs continues to be the company’s hallmark. Consumers can visit Jockey on its Web site at http://www.jockey.com/.
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FCMN Contact:
Source: Jockey International, Inc.
CONTACT: Jen Newberg, +1-617-939-8359, jnewberg@coneinc.com, or Amelia
Ott, +1-617-939-8368, aott@coneinc.com, both for Jockey International, Inc.
Web site: http://www.jockey.com/
