Contacts:
Sterling Communications for grayboxx, Inc.
Chris Warfield, 206-388-5763
cwarfield@sterlingpr.com
MADISON, Wis.–(BUSINESS WIRE)–Grayboxx Inc., an online local search firm, today announced that the company’s unique “neighbor-recommended” local search service is now available to the residents of Madison. Grayboxx.com provides automated rankings and recommendations for local businesses covering everything from antique shops to violin stores. In the Madison area alone, grayboxx provides over 228,000 neighbor recommendations for more than 9,000 businesses.
“Most Web sites that feature user-contributed reviews only provide useful results for the most commonly searched-for business categories such as restaurants and nightlife. Grayboxx’s unique PreferenceScore technology allows us to provide rankings for more business categories than ever before,” said Bob Chandra, founder of grayboxx. “And although we’re able to offer recommendations in more than 6,000 yellow pages categories, we don’t sacrifice quality for quantity. Our results consistently map to the businesses and services local residents choose as best.”
How grayboxx Works
Grayboxx’s patent-pending PreferenceScore technology is able to translate the everyday interactions people have with businesses into meaningful expressions of popularity and quality. Information about these actions are refined and translated into a simple number that shows popularity and actual human foot traffic.
Grayboxx works with a variety of vendors to access aggregated community data that does not contain personally identifiable information. Online reservations are one example of how data is used by PreferenceScore to assess the most popular businesses within a given area. When online restaurant reservations are made they are treated as recommendations. Grayboxx can then show the relative number of on-line reservations across all restaurants in a common area. There are numerous other data types that are similarly evaluated – each contributing to PreferenceScore’s rankings of the community’s relative interest level in its local businesses.
About grayboxx
Grayboxx is a local online search Web site that provides the most meaningful and extensive recommendations on local businesses and professional services in thousands of categories for cities throughout the United States. For more information, visit http://www.grayboxx.com.
