Give Mom a Gift of Her Choice, in Your Voice

DODGEVILLE, Wis., April 27 /PRNewswire/ — For those looking for a one-of- a kind gift for a one-of-a-kind mom, Lands’ End introduces My Message Card. A gift and greeting card in one, My Message Card allows kids to personalize a gift card by recording a special greeting to mom.


Available at landsend.com and 1-800-LANDSEND, gift cards can be purchased in denominations from $5 to $500 with an extra $5 charge for the My Message Card technology. My Message Card comes in a holder that contains a voice- recording device decorated with Mother’s Day artwork or the traditional Lands’ End navy blue. Mom will get a personal message that is recorded just for her and she can use the gift card to purchase Lands’ End products. The card is a keepsake and to play the message back, mom simply pushes a button on the holder.


“The Lands’ End My Message Card helps our customers connect with the ones they love with an endearing gift that is truly personal,” said David McCreight, president of Lands’ End. “We understand the desire to give gifts that express a personal sentiment and create lasting memories. The ability to capture a child’s voice on a My Message card allows them to do both.”


Tradition of Personalization


Lands’ End is proud to provide a variety of ways for customers to personalize their purchases. From simple details like monogramming and hemming options to custom clothing, Lands’ End understands that there is no detail too great or small when it comes to making something unique and special.


For those looking for other ways to personalize Mother’s Day, Lands’ End offers the popular, whimsical Artwork Tote. The Artwork Tote allows families to turn one of the time-honored traditions of motherhood — refrigerator artwork — into an extraordinary, personalized gift. The perfect bag for trips to the grocery store, to the beach and everything in between, an Artwork Tote is a gift that is not only vibrant, but high quality and practical, and sure to be cherished for years to come.


Artwork Totes can be purchased by going to landsend.com/kidsartwork and following the easy three-step ordering process. To ensure delivery by Mother’s Day, orders must be placed by May 6, 2007. Don’t have time to place an order by May 6? Kids can give mom their artwork and let her select the tote of her choice. Artwork Totes can be purchased with a My Message Card.


About Land’s End


Lands’ End(R) is one of the world’s largest consumer-direct retailers of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands’ End offers an innovative collection of fine- quality goods for the home. Most recently Lands’ End launched its 2007 swimwear collection that complements its largest style assortment of petite and plus clothing for spring. Lands’ End merchandise can be purchased online at http://www.landsend.com/ , by calling 1-800-LANDSEND and by visiting the Lands’ End Shops at Sears. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ:SHLD) . And, all high-quality Lands’ End merchandise is Guaranteed. Period.(R)