REDMOND, Wash., April 27 /PRNewswire-FirstCall/ — Eddie Bauer, a specialty retailer of casual apparel and accessories for the modern outdoor lifestyle, announced today the company plans to open a new store at the Bayshore Town Center on May 11, 2007.
The location will open featuring the company’s Summer 2007 Collection, including a versatile range of active casual apparel for him and textured knits, utility-inspired shorts and capris and linen separates for her. As part of our Grand Opening Celebration, customers will receive exclusive offers including our “Make Time for Yourself” promotion. With a $75 purchase, customers will receive a “Make Time for Yourself” voucher for one free local activity such as a cooking lesson, a beauty treatment, a free round of golf and more. New stores will feature the Essential Survival Kit Water Bottle for a special price of $10 (a $19.50 value), and with any purchase, customers will receive an Eddie Bauer savings book with unique offers for the next six months. Additionally, members of the Eddie Bauer Friends loyalty program, and those who sign up for Friends, will earn double points on any purchases made during the grand opening weekend. These special offers will be available while supplies last.
The 5,302 square foot store will be located on North Centerpark Way across from the town square at the Bayshore Town Center in Glendale, Wisconsin. The new Bayshore Eddie Bauer will join our existing location at the Mayfair Mall in nearby Wauwatosa. For information on open positions with Eddie Bauer, visit http://www.eddiebauer.com/careers.
About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells casual sportswear and accessories for the modern outdoor lifestyle. Eddie Bauer believes the Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 370 stores throughout the United States and Canada, through catalog sales and online at http://www.eddiebauer.com/ and http://www.eddiebaueroutlet.com/. Eddie Bauer also participates in joint venture partnerships in Japan and Germany and has licensing agreements across a variety of product categories.
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “intends,” “potential” and similar expressions. All of the forward-looking statements contained in this press release are based on estimates and assumptions made by our management. These estimates and assumptions reflect our best judgment based on currently known factors. Although we believe such estimates and assumptions are reasonable, they are inherently uncertain and involve risks and uncertainties. In addition, management’s assumptions about future events may prove to be inaccurate. We caution you that the forward-looking statements contained in this press release are not guarantees of future events, and we cannot assure you that such statements will be realized. In all likelihood, actual results will differ from those contemplated by such forward-looking statements as a result of a variety of factors, including our inability to hire, retain and train key personnel; delays in enhancement of our disclosure controls and procedures; our inability to revitalize Eddie Bauer as a premium quality brand; changes in general economic conditions, consumer confidence and consumer spending patterns; risks associated with legal and regulatory matters; risks associated with rising energy costs; risks associated with reliance on information technology; challenges as a result of our involvement in the Spiegel bankruptcy process; the diversion of management’s attention from operations while establishing post-emergence infrastructure and evaluating strategic alternatives; our inability to improve profitability of our retail stores, catalogs and website operations; our inability to source our requirements from our current sourcing agents; a significant disruption in our back-end operations; the inability of our joint venture partners to operate our joint ventures effectively; our inability to protect our trademarks and other proprietary intellectual property rights; unseasonable or severe weather conditions; and our inability to use our net operating losses to reduce taxes. Except as required by law, we undertake no obligation to update any of these forward-looking statements.
Contact:
Cathy Kim
Eddie Bauer Public Relations
P: 425-755-7561
E: Cathy.Kim@eddiebauer.com
Source: Eddie Bauer
