Destiny Health and AEGON Direct Marketing Services Announce Partnership to Deliver Health Empowerment Plan Nationwide

CHICAGO, IL, May 29, 2007  Chicago-based Destiny Health and Maryland-based AEGON Direct Marketing Services, Inc. today announced they are partnering to offer the Destiny Health Empowerment Plan™ nationwide.  The Destiny Health Empowerment Plan is a wellness-based healthcare plan(1) being made available to employer and affinity groups through various distributors.


The Marketing Agreement between Destiny Health and Stonebridge Life Insurance Company(2) is effective immediately.  Under the Agreement, Stonebridge Life Insurance Company, licensed nationwide, will underwrite the Destiny Health Empowerment Plan.   


Art Carlos, Destiny Health’s President and CEO, said the marketing focus initially will be on Illinois, Wisconsin, Colorado and Michigan, and that the rollout to additional states will occur in due course.


“At the core of the Destiny Health Empowerment Plan is Vitality, the wellness program that, along with insurance, encourages members to make and benefit from smarter choices with everything from lower health costs, to free merchandise and, best of all, better health,” Carlos said.  “With 15 years of worldwide experience, this is the only plan that can back its cost-saving claims with hard data.  We are proud to be allied with ADMS and excited about the opportunities that come with that partnership.”  Carlos said the joint venture means Americans across the nation will eventually be able to avail themselves of the plan.


Ed Walker, ADMS Senior Vice President-Business Development, said the partnership leverages the distinct strengths of both organizations in the rapidly-growing wellness and consumer-directed health market.


 “ADMS is a premier direct marketer with a broad portfolio of supplemental insurance products underwritten by Stonebridge Life and other affiliates,” said Walker.  “Combining what we do well with Destiny’s Vitality program and wellness expertise makes for a great partnership.  We look forward to leveraging joint capabilities to develop new products utilizing the Vitality approach with broader distribution opportunities.  Ultimately, this helps us provide more product solutions to distributors and their employer clients.”


(1)Form number will vary by state.  Approval of policy forms is pending.

(2)The Marketing Agreement is between AEGON Direct Marketing Services, Inc./Stonebridge Life Insurance Company (both AEGON companies and collectively, ADMS) and Destiny Health, Inc./Destiny Health Insurance Company/Destiny Management Company, LLC (collectively, Destiny Health).

About Destiny Health

Destiny Health’s innovative wellness-based healthcare plan is designed to make people healthier and enhance and protect their lives, by balancing health insurance coverage with incentives that motivate active participation in health care and reward healthy behaviors.


Destiny Health’s wellness-based strategy is modeled after Destiny Health’s parent company, Discovery Holdings Ltd., an international life and health insurance company that has successfully enrolled over two million members in its health plan since 1992. Combined, Destiny Health and Discovery are the largest providers of wellness-based healthcare plans in the world.


Destiny Health has forged partnerships with some of the most respected and recognized names in the health and wellness field to help extend the reach of its wellness-based health plan.  Destiny Health Empowerment Plan members enjoy robust perks through partnerships with Life Time Fitness, Curves and other regional and local fitness facilities. To learn more, visit


About AEGON Direct Marketing Services, Inc.

AEGON Direct Marketing Services, Inc. is a premier direct marketer of life and supplemental health insurance products and fee-based programs.  It has extensive experience in developing product-specific direct response campaigns and designing products specifically for the direct response and point-of-sale channels.  ADMS markets its products through two distinct channels: directly to consumers and through endorsements of sponsoring partners such as financial institutions, associations, employer groups, auto dealers, and retailers.  AEGON Direct Marketing Services, Inc. is an AEGON company.  AEGON is one of the world’s largest insurance organizations.  For more information, visit the ADMS website at


Stonebridge Life Insurance Company

Stonebridge Life Insurance Company offers families straightforward and convenient ways to protect their financial assets.  Stonebridge Life Insurance Company offers term and whole life insurance plans directly to consumers via mail, phone, and the Internet.  Stonebridge Life has been protecting families across America for over 30 years and as of June 21, 2006, is rated A+ (Superior; 2nd of 15) for financial strength by AM Best Company, one of the most respected independent analysts of the insurance industry.  Stonebridge Life Insurance Company is an AEGON company.