Launches — ‘A Destination for a Generation’

MILWAUKEE, April 9 /PRNewswire/ — Today marks the official launch of, a new, informational Web site for all things baby boomer- related. is the concept of entrepreneur Herschel “Buzz” Peddicord and was developed as “the” online destination for the baby boomer generation. The site features a wide variety of content on topics ranging from health and travel to retirement planning as well as fun activities including weekly poll questions and a scavenger hunt with a grand prize valued at $10,000.

In conjunction with the site launch, has announced the members of its inaugural Towne Council. Members of the Towne Council span a wide range of expertise including personal finance, travel, health and fitness, healthy cooking, relationships, caring for elderly parents and more. A rotating schedule of Webcasts from each Towne Council member will be available at the site beginning today. Live Q&A sessions will take place later this month where logged-in members can ask questions of their favorite experts in real-time. Towne Council members include:

  — Montel Williams, Emmy award winning talk show host
— Denise Austin, Fitness expert
— Dr. Robert Rey, Plastic Surgeon and cast member of “Dr. 90210”
— Dr. Stephen R. Covey, Author, Seven Habits of Highly Effective People
— Dr. John Gray, Author, Men are From Mars, Women are from Venus
— Sara Moulton, Host of Food Network’s “Sara’s Secrets” and executive
chef for Gourmet Magazine
— Dr. Marion Somers, Author, Elder Care Made Easier and eldercare expert
— Nan Zimmerman, Travel expert and Host of Nancy the Navigator on the WE
— Terry Savage, Financial columnist, Chicago Sun-Times
— Dr. Bob Arnot, Emmy award winning foreign and medical correspondent
— Gary Player, The most successful international golfer of all time
— Karen Thomas, President, Oxford Health Care
— John Herbers, Attorney and chair of Reinhart, Boerner, Van Deuren,
S.C.’s estate planning department visitors will want to return to the site regularly to catch the ever-changing expert Webcasts and live online chats. Visit to view the rotating list of Webcasts and schedule of online chats.

“This is an exciting day for everyone involved in the development of,” said Peddicord. “Today marks the culmination of many months of work to ensure baby boomers everywhere have useful and informational tools at their fingertips. Our goal was to make the site user-friendly while providing the most comprehensive information on a variety of topics and issues faced by baby boomers on a daily basis.” will allow baby boomers to find information specifically targeted to their lives, while providing trustworthy resources and content through the large online community. The site is easily navigable and includes constantly updated content and applications meant to engage users, such as discussion boards, online chat rooms, Webcasts, opinion polls, a travel search engine and an online dating service. For more information visit .

About, a destination for a generation, is an online community providing baby boomers with credible resources, content and advice on everything boomer-related. From information about healthy living to relationships to healthcare to financial planning and everything in between, BoomerTowne is THE informational source for baby boomers.

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