Bellin Health Fitness Center Members Reap Benefits from Destiny Health Partnership

CHICAGO, IL and GREEN BAY, WI (June 6, 2007) — Bellin Health Fitness Center, a medical-based wellness center, and Destiny Health, an innovative wellness company with a proactive approach to healthcare, today announced a partnership that will offer members of The Destiny Health Empowerment Plan™ dues subsidies and discounted membership perks at Bellin Health Fitness Centers.

Under the partnership, effective
June 8, 2007, plan members who exercise at Bellin Health Fitness Center will receive a subsidy from Destiny Health on monthly membership dues and services at any of the three Bellin Fitness Center locations. Services include fitness classes, nutritional consultation and analysis, personal training, and athletic performance enhancement programs. Fitness assessments are also available at a discounted rate.

Subsidy amounts range from 40 percent to 90 percent of members’ monthly dues and costs for additional services, and are dependent on the member’s Vitality Status (Bronze, Silver, Gold or Platinum), a measure of engagement in The Destiny Health Empowerment Plan’s integrated wellness program, Vitality.

Vitality is at the core of The Destiny Health Empowerment Plan; along with the insurance options offered by the plan, it encourages members to make smarter choices and allows them to benefit from them.

“Committing to the care of your health is rewarding in itself.” says Art Carlos, CEO of Destiny Health. “The Destiny Health Empowerment Plan, in conjunction with Vitality, offers even more incentive to achieve a healthier lifestyle with tangible rewards. Our partnership with Bellin Health Fitness Center is exciting in that it will assist in the commitment of its member’s personal fitness goals and overall well-being by rewarding them for their efforts.”  

“This partnership is well aligned with Bellin’s mission to engage individuals in their lifelong journey toward optimal health. The added incentives featured in the Vitality program will further encourage our members to start or continue their commitment to a healthier lifestyle,” states George Kerwin, Bellin Health President and CEO.

About Destiny Health
Destiny Health is a health insurance company with a unique, wellness-based approach to consumerism in the healthcare marketplace.  The Destiny Health Empowerment Plan controls rising healthcare costs by creating knowledgeable, motivated health care consumers: consumers actively committed to their health and involved in the health care process.  Vitality—Destiny Health’s wellness program integral to The Destiny Health Empowerment Plan—rewards members for healthy choices and activities, measurably changing member behavior and improving total health.

Destiny Health’s wellness-based coverage strategy is modeled after that of its parent company, Discovery, an international life and health insurance company that has successfully enrolled more than two million members in its medical plan since 1992. Combined, Destiny Health and Discovery are the largest providers of consumer-directed healthcare in the world.

About Bellin Health Fitness Center
Bellin Health Fitness Center is the area’s only medical-based fitness center, and is dedicated to the health and fitness of area residents. With two locations in Green Bay and one in Oconto, Wisconsin (Bond Community Center), Bellin Health Fitness Centers are committed to improving members’ lifelong health by focusing their programs on aerobic and strength conditioning, core stability, weight management, nutrition and health education. The innovative programs are designed for all ages, from youth to seniors. For more information, visit

About Bellin Health
Bellin Health is an integrated health care delivery system based in Green Bay and servicing people in Northeast Wisconsin and Michigan’s Upper Peninsula since 1908, comprised of Bellin Hospital, Bellin Psychiatric Center, 19 Bellin Health Family Medical Center primary care physician clinics and several retail health clinics known as Bellin Health FastCare, and three fitness centers. Bellin also operates Bellin Health Partners, a physician-hospital organization with 230 specialty physician members, the Bond Health Center, a critical care access hospital in Oconto, and Bellin College of Nursing. With its 2,500 employees, Bellin Health is known for its emphasis on preventive health care and is the region’s leader in cardiac, orthopedics, sports medicine, digestive health, mental health, and primary care medicine. Bellin has been recognized several times as a 100 Top Hospital and other leading quality benchmark organizations.

SOURCE: Destiny Health


Eileen Rochford for Destiny Health, +1-773- 463-2480,
[email protected]


Dana Bzdawka for Bellin Health, +1- 920- 433-7811,
[email protected]

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