AVID Ratings: Lakewood Homes, renowned homebuilder in Chicagoland area, leaves Woodland & O’Brien Associates to join AVID Ratings

Contact:
Kristin Skoug, Marketing Manager,
608-824-2554
kristin.skoug@avidratings.com

MADISON, Wis.–(BUSINESS WIRE)–Lakewood Homes of Hoffman Estates, Illinois switches from Woodland & O’Brien Associates to AVID Ratings™ Co. of Madison, Wisconsin for customer loyalty management services.

By allowing AVID Ratings to be their customer loyalty provider, Lakewood Homes now has the power to uncover their homebuyer’s recent purchasing and home building experience. Detailed live reports will provide them with insights on what products or processes are delighting the homeowner, and which ones may need attention. In addition, Lakewood Homes can identify which homeowners are most likely to recommend Lakewood to friends and family, and capitalize on those relationships to build referrals and increase sales. “We chose AVID because we are looking for new ways to increase referrals and the AVID system far exceeds others in our industry” says Lakewood’s Vice President Chris Shaxted.

When Lakewood Homes started in 1990, their plans called for building quality homes for first-time buyers, on budget, on time, and with excellent customer service. Founder Buz Hoffman and his family know about building in new frontiers. In the1950s, his father and grandfather bought 200 acres in what became known as the highly acclaimed Hoffman Estates. As one of Illinois’ most prestigious builders, Lakewood’s communities are known for their quality homes, good schools, and friendly family atmospheres which include their signature community clubhouses.

About AVID Ratings

Founded in 1993, AVID Ratings is a full-service customer loyalty management firm, providing customer loyalty research, organizational consulting, and proprietary solutions to the home building industry. Serving over 500 companies throughout the United States and Canada, AVID Ratings maintains the largest homebuyer survey database in the home building industry. AVID Ratings assesses homebuyers’ experiences and then provides focused business solutions and training to improve referrals, margins, and long-term customer loyalty.