ARI to Develop Corporate Website for Triton Corporation

Nancy Krajcir-Bennett
Tel: 414-973-4380
Fax: 414-973-4357
E-mail: [email protected]

MILWAUKEE–(BUSINESS WIRE)–ARI (OTCBB:ARIS), a leading provider of technology-enabled business solutions that help equipment dealers, distributors and manufacturers build sales and profits, today announced that it has been selected by Triton Corporation, of Hartford, Wis., a leading manufacturer of aluminum trailers for recreational vehicles, to develop and host a new corporate website for the company. The new website will be designed to enhance the company’s visibility and online presence.

The Triton Corporation website will include a comprehensive Dealer Locator tool that will be prominently displayed on the home page. Using the Dealer Locator feature, visitors to Triton’s website will be able to enter their zip code and the product(s) they are interested in and receive a listing of the closest Triton dealers, including the dealer’s name, address, phone, email and business hours. A direct link to a dealer’s website will only be supported for those dealers who use WebsiteSmart Pro™, ARI’s award-winning dealer website creation software.

In addition, Triton’s corporate website will include other state-of-the-art features, including the ability for customers to create a customized trailer from the Triton enclosed trailer line. Customers will be able to design the look and feel of the trailer exactly the way they want it, and that information will then be forwarded to Triton dealers and distributors for follow-up and close of the sale. ARI previously deployed a similar technology for another company in the Power Sports industry, and the results have been very successful for the client, its dealers and their customers.

“Our main goal in developing the new website was to increase the visibility of our products and to give our customers the ability to research our products online first in order to have a better purchasing experience in-store. Our new website will serve as a major marketing tool for us in expanding our competitive position in the Power Sports industry,” said Rochelle Priesgen, president of Triton Trailers. “We selected ARI because of the company’s in-depth knowledge and expertise in creating and designing websites. ARI is at the forefront of technology and we are very excited to work with ARI to put Triton Trailers in the front of the pack,” said Priesgen. According to Priesgen, during the second phase of the project, Triton and ARI will work together to produce Triton’s parts catalog for viewing on WebsiteSmart Pro. “ARI is the standard of electronic parts catalogs in the Power Sports Industry and we look forward to working with them to create and deploy our first parts catalogs. This addition will add value to our dealer’s websites and make it even easier for customers to work with Triton.”

“We are very pleased to be selected by Triton to design the company’s new corporate website. This new contract builds on our established corporate website experience and strengthens our position in the website development market. Triton’s decision to give dealers the option of using ARI’s WebsiteSmart Pro completes the package for those dealers who want to conduct business electronically through their own website. This new contract is a win-win for everyone involved,” said Brian E. Dearing, chairman and chief executive officer of ARI.

About Triton Corporation

Triton Corporation is one of the oldest aluminum trailer manufacturers for recreational vehicles in North America. All Triton products come from the headquarters located in Hartford, WI. Triton Trailers goal of providing one of the best values in the industry has helped to drive innovation and engineering designs to higher levels. For more information on Triton, visit