DODGEVILLE, Wis., March 20 /PRNewswire/ — Lands’ End Business Outfitters is so confident in the power of a comprehensive branded apparel program that it is offering to provide apparel makeovers to three companies this summer. Companies have until May 25, 2007 to visit http://www.makeover.landsend.com/ to enter their story to possibly receive a new look for their employees.
“We have helped hundreds of thousands of companies of all sizes — from mom and pop shops to multinational corporations — build brand awareness through their employee apparel programs,” said John Maher, vice president, Lands’ End Business Outfitters. “We’ve decided to use our expertise and award three deserving companies complete apparel makeovers.”
Lands’ End Business Outfitters apparel experts will work with the three companies selected to develop a branded apparel program appropriate for their needs. The companies’ new looks will be featured in a photo spread in the catalog later in the year. From uniforms to business suits to polo shirts and khakis, Lands’ End Business Outfitters has the apparel solution for all types of businesses.
“We chose Lands’ End Business Outfitters because we wanted to create an attractive, unified image,” said Scott Woods, president and CEO of South Carolina Federal Credit Union. “When members interact with our employees, they are welcomed by a fresh, simplified look, which complements the services they receive. Lands’ End has been a huge hit inside and outside our company.”
According to Maher, the top three reasons companies choose branded apparel programs:
— Brand visibility — whether employees are making a service call to a
customer’s home, a presentation to a room full of executives, or
grabbing coffee on their way to work — branded apparel allows
companies to project their brand beyond the office building.
— Employee convenience — business casual means different things to
different people — a branded apparel program takes the guesswork out
of dressing.
— Consistent, professional look — employees are an extension of a
company — branded apparel ensures they have a polished image.
To enter a company’s story for the possibility of receiving a makeover, the company representative that makes decisions about the company’s apparel needs should complete a short form at http://www.makeover.landsend.com/ describing the company’s current look and why the company deserves an apparel makeover.
About Lands’ End Business Outfitters
Lands’ End Business Outfitters designs unique uniform programs that offer employees individual choices and helps build the brands of companies of all sizes, including hundreds of Fortune 1000 companies. All Lands’ End merchandise is Guaranteed. Period.(R) Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ:SHLD) . For more information visit http://www.landsend.com/business or call 1-800-587-1541 .
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Source: Lands’ End
