Weather Central: Welcomes Mike Austin as Director of Customer Service

CONTACT: Steve Smedberg

Tel: +1-608-274-5789

ssmedberg@weathercentral.tv

FOR IMMEDIATE RELEASE

Service Manager Expert to Expand and Develop Customer Service, Data Processing and Monitoring

[January 12, 2006] Madison, Wis. – Weather Central Inc., provider of state-of-the-art broadcast weather solutions, today announced Mike Austin joins Weather Central as the Director of Customer Service and Data Processing and Monitoring. Austin brings more than 20 years of customer service experience to his new role. For the past five years Mike has served as the Technical Services Help Desk Manager for Lands’ End, and the Technical Services PC/LAN Manager over their entire PC infrastructure. Prior to successfully leading the technology and service team at Lands’ End, Mike spent 15 years as Service Manager for AE Business Solutions – a Madison, Wis. based IT consulting company.

“Weather Central is a place that is poised with the people, the technology, the environment that offers its employees the opportunity to make a difference,” said Austin. “I look forward to helping lead Weather Central into new areas.”

“We welcome Mike’s many years of experience, leadership and enthusiasm to work with our quality team,” said Bill Baker, Executive Vice President of Weather Central. “We look forward to watching our customer service and data processing departments grow under his leadership.”

Austin will be responsible for the management and growth of both divisions. Together with the customer service team, Austin will expand and develop the many service and product initiatives for which both teams are responsible.

About Weather Central Inc.
Weather Central Inc., founded in 1974 by broadcasters and meteorologists and based in Madison, Wisconsin, is the leader in providing professional on-air, online, and print weather systems and forecasting utilizing dynamic weather graphics, precise forecast models and data, and patented technology. More than 500 customers worldwide enjoy the benefits of Weather Central’s attention to detail and insight about serving their total weather graphics needs. Products and services available from Weather Central, and its affiliated companies – MyWeather and WCInteractive – are: 3D:LIVE™, :LIVE, and NBC Weather Plus weather presentation systems, ESP:LIVE™ storm tracking system, A.D.O.N.I.S. FutureCast® and A.D.O.N.I.S. MicroCast® proprietary forecast models, MetroVision™ forecast visualization tool, WxWarn2™ severe weather crawl system, Personal MicroCast® and Live Online™ individualized, online weather information and forecast products, ScreenWRITER® and SportsWRITER® interactive news and sports presentation systems, and WxPoint™ automated localized weather display system.