Special Delivery: Lands’ End Launches Baby Line

DODGEVILLE, Wis., Nov. 2 /PRNewswire/ — Like a proud parent, Lands’ End is unveiling the latest addition to the family — a new line of clothing and accessories for newborns, babies and toddlers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061102/CGTH035 )

Combining sophistication with a great price, the Lands’ End Baby line (sized 0-24 months) boasts a beautiful bundle of heirloom-quality clothing featuring exceptional quality and construction. The collection swaddles little ones in the softest, most comfortable fabrics, all of which are adorned with beautiful details and delicate stitching.

“Our goal was to design fashionable and highly functional clothes for babies and toddlers,” said Bradley O’Brien, vice president of design. “Unlike picture-perfect outfits that hang in the closet while your baby grows out of them, Lands’ End Baby is perfect to wear every day, and adorable too.”

New Arrivals

The collection includes an array of designs that are sure to get as many ooh’s and aah’s as a newborn. Built around a soft, pleasing palette of pink, blue, green and classic patterns, the line offers wardrobe essentials for baby from head to toes. Practical details like extended cuffs, extra room in the seat, smooth finished seams and the versatility of a reversible cardigan offer real value for parents and their fast-growing little ones.

   — Girls’ Collection – Parents will love dressing their baby girls in
this collection, which includes a cute cable cardigan paired with a
tunic top and comfy cord pants with ribbon detailing at the ankle.
Classic Peter Pan collar bodysuits pair nicely with the cord jumper.
Other items include a knit floral dress, colorful ruffle tops and mix-
and-match knit pants, and reversible cardigans.

— Boys’ Collection – Baby boys are sure to look handsome in outfits from
this darling collection. Highlights include a plaid button-down shirt
and cozy cable knit cardigan paired with cord pants, which feature an
anchor applique and ribbon at the cuff. Cord overalls have an extra
kick with eye-catching plaid cuffs. The sporty Pee Wee polo is a must
as are the bodysuits with a delicate arm pocket. Mix-and-match knit
pants and reversible cardigans are also available.

— Exclusive Robeez Designs – Babies can put their best — and most
stylish — foot forward with the exclusive Robeez for Lands’ End
shoes. Specifically designed to coordinate with the line, the soft,
flexible, non-slip shoes are available in solid (white, pastel pink,
blue) and pattern (flower, sail boat) designs.

— Everyday Essentials – From long- and short-sleeved bodysuits and
cheerful footed playsuits to cotton reversible blankets and a hooded
terry towel, Lands’ End has baby covered. Designed with comfort in
mind, these infant essentials are made from soft, all cotton,
interlock fabric. To make changing a snap, the convertible playsuit
transforms from a gown by night to playsuit by day. The line features
the must-have essentials every baby needs and even offers stylish
carry-alls like the canvas diaper caddy and tote.

— Luxe Living – Looking for a great baby gift? Try the sumptuous
cashmere cardigan and pants set or the cashmere hat, mitten and bootie
set. For the traditionalist, Lands’ End offers a collection of
sterling silver keepsakes — a cup, spoon and rattle.

Growth Spurt

The Lands’ End Baby line will be available online at landsend.com as well as in 50 Lands’ End Baby specialty shops within select Sears stores. The next iteration of the brand’s store-within-a-store concept, the Lands’ End Baby specialty shops beautifully display clothes by gender and color palette and foster a relaxing, upscale shopping atmosphere. The easy-to-shop locations echo the line’s classic design and feature beautiful children’s photography. The new clothing line will also be featured in the popular Lands’ End Holiday Kids’ Catalog.

About Lands’ End

Established in 1963, on the promise of delivering high quality product at a great value, Lands’ End(R) is one of the world’s largest consumer-direct retailers of specialty apparel. The company offers a complete line of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands’ End offers an innovative collection of fine-quality goods for the home. Most recently Lands’ End launched a Women’s Intimates line that complements its award-winning swimwear line for petite, average and larger women. Lands’ End product can be purchased online at http://www.landsend.com/ , or by calling 1-800-356-4444 to receive a catalog. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ:SHLD) and an assortment of Lands’ End favorite merchandise is available in select Sears stores. And, all Lands’ End product is Guaranteed. Period.(R)