Sonic Foundry: Mediasite Contributes to Recognition for American Society for Training and Development Chapter

Chapter’s Use of Web Communications Solution Recognized by World’s Largest Training Association

MADISON, Wis., Oct. 5 /PRNewswire-FirstCall/ — Sonic Foundry(R) Inc. (NASDAQ:SOFO) , a leader in automated rich media communications technology, today announced the company’s award-winning Mediasite(TM) platform played an integral role in the Southwestern Wisconsin Chapter (SCWC) being named October Chapter of the Month by ASTD, the world’s largest association dedicated to workplace learning and performance professionals.

The ASTD recognizes member chapters each month that are utilizing unique and innovative solutions to provide networking and training opportunities for workplace learning and performance professionals. The Southwestern Wisconsin Chapter is being recognized by ASTD for its use of rich media technology as a way to reach members with information in a timely manner. Sharing knowledge on structural processes to improve performance among members was a key determinant in the Chapter receiving the recognition, according to Patti Coan, president of the Southwestern Wisconsin Chapter of ASTD.

“Sonic Foundry’s Mediasite has played an important role in bridging the gap between the old ways of communicating, via words and face-to-face sessions, and the world of rich media communications,” said Coan. “We have used Mediasite to deliver President’s messages — in a richer, more interactive format rather than just with the written word. As an organization that is beginning to embrace the web for live and on-demand professional development and knowledge sharing, Mediasite has clearly demonstrated why it is my choice as the leading system for online learning.”

Mediasite is a transformational communications medium for delivering critical information and sharing knowledge. The Mediasite webcasting and content management system automates the capture and delivery of presentations and lectures for either live or on-demand viewing via the web.

Velocity Learning Systems (VLS), a learning and business development company, produced the content on behalf of SCWC. VLS has owned and embraced the Mediasite(TM) technology for over three years. The Madison, Wisconsin- based learning and business solutions service company assesses client needs, designs rich media presentations, and then uses rich media technology to capture important content for education, business, government and association clients, like the local SCWC.

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) is a technology leader in the emerging rich media communications marketplace, providing enterprise solutions and services that link an information-driven world. Sonic Foundry is changing the way organizations communicate via the web and how people around the globe receive vital information needed for work, professional advancement, safety and education. The company’s integrated webcasting and web presentation solutions are trusted by Fortune 500 companies, education institutions and government agencies for a variety of critical communication needs. Sonic Foundry is based in Madison, Wis. For more information about Sonic Foundry, visit http://www.sonicfoundry.com.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

Source: Sonic Foundry Inc.

CONTACT: Christie Denniston of Catapult PR-IR, +1-303-581-7760, ext. 13, [email protected]-ir.com, for Sonic Foundry Inc.

Web site: http://www.sonicfoundry.com/