Scheibel Halaska: Promotes Karl Robe to Vice President of Public Relations

Contact: Mark Mahoney, (414) 274-3002

MILWAUKEE – January 17, 2005 – Scheibel Halaska Inc., Milwaukee’s fastest
growing business-to-business marketing communications firm, has promoted
Karl Robe to vice president of public relations.

“As the leader of our public relations practice, Karl’s knowledge and
insight have been instrumental in the growth of our firm’s integrated
marketing communications offer,” said John Scheibel, CEO of Scheibel
Halaska. “We are pleased to add such seasoned public relations counsel and
business acumen to our leadership team.”

As vice president, Karl will continue to spearhead aggressive growth
initiatives within the public relations practice. During his tenure, public
relations practice revenues have more than doubled, playing an increasingly
significant role in the integrated marketing communications offer.

During his career, Karl has crafted campaigns to reach influential audiences
of global, national, state and local clients. Some of these audiences
include consumers, businesses, media, employees, voters, government and
others who demand credibility from those with whom they work.

Karl holds a B.A. in journalism from the University of Wisconsin-Milwaukee.

Scheibel Halaska’s national client roster includes telecommunications,
energy, manufacturing, information technology and professional services
sectors among others. The firm provides strategic, integrated marketing
communications services that drive short and long-term revenue, increase
enterprise value, build brand equity and mobilize employees to act in
concert with clients’ core business strategies.

Scheibel Halaska offers a full spectrum of business communications services:
from branding and positioning to the development of strategic communications
in domains that include advertising, public relations, employee
mobilization communications, direct marketing, sales communications and
more. For more information about Scheibel Halaska, go to www.insidesh.com.