Scheibel Halaska: Hires Rich Peterson As Senior Account Manager

For Immediate Release Contact: Karl Robe (414) 274-3008 [email protected]

MILWAUKEE—April 24, 2006— Scheibel Halaska Inc. has hired Richard Peterson as senior account manager to service clients in the manufacturing, energy and technology markets.

Peterson brings more than 25 years of experience in branding, positioning and strategic leadership to Scheibel Halaska’s team. Most recently, Peterson served as Brand Media Manager for Milwaukee Electric Tool Corporation where he conceived and maintained a global communications initiative that incorporated innovative electronic methods to deliver the brand message.

“We’re delighted to add a professional of Rich’s caliber to Scheibel Halaska’s client services team,” said Mike Stefaniak, partner and vice president of client services. “Rich is a proven performer who is well-known and respected throughout the Milwaukee area advertising community. Our clients will benefit from the depth and breadth of experience he brings to his work.”

Peterson graduated with a B.S. in Journalism from the University of Wisconsin.

Scheibel Halaska offers a full spectrum of business communication services: from branding and positioning to the development of strategic communications in domains that include advertising, public relations, employee mobilization communications, direct marketing, sales communications and more. For more information about Scheibel Halaska, go to http://www.insidesh.com