Santa Claus Selects Mediasite by Sonic Foundry for North Pole Webcasting

MADISON, Wis., Dec. 18 /PRNewswire-FirstCall/ — Sonic Foundry(R) Inc. (NASDAQ:SOFO) , a leader in automated rich media communications technology, today announced Santa Claus, the industry leader in magical toy production and delivery, selected the award-winning Mediasite(TM) platform to capture and publish his corporate meetings and seasonal announcements via the web.


Mediasite is a transformational communications medium used to deliver critical information and share knowledge. The Mediasite web communication and content management system automates the capture and delivery of presentations and lectures via the web.


Prior to implementing Mediasite, Workshop Elves were looking for a more efficient way to capture and share North Pole meetings and training sessions with Santa’s Helpers geographically distributed around the globe.


With Mediasite, Santa Claus can streamline his communication process, sharing critical holiday information with believers around the world, anywhere, anytime. The North Pole Presentation Catalog now offers several of Santa’s executive presentations, including his Q4 Report and annual Address to the Elves.


“With Mediasite, I have the ability to communicate directly with boys, girls and other stakeholders interested in my North Pole initiatives,” said Mr. Claus.


About Sonic Foundry(R), Inc.


Founded in 1991, Sonic Foundry (NASDAQ:SOFO) is a technology leader in the emerging rich media communications marketplace, providing enterprise solutions and services that link an information driven world. Sonic Foundry is changing the way organizations communicate via the Web and how people around the globe receive vital information needed for work, professional advancement, safety and education. The company’s integrated Webcasting and Web presentation solutions are trusted by Fortune 500 companies, education institutions and government agencies for a variety of critical communication needs. Sonic Foundry is based in Madison, Wis. For more information about Sonic Foundry, visit the company’s Website at www.sonicfoundry.com.


Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.